Raleigh-Durham-Chapel Hill Area
Marketing & Channel Executive in Cybersecurity | Driving Growth Through Strategic Partner Engagement Channel and Marketing executive experienced in defining, building, and executing Go-To-Market strategies for technology products and solutions. Proven track record building teams and managing complex marketing organizations regionally, globally, remote/virtually. Strong leader skilled in bringing diverse stakeholder groups together to achieve a shared goal. Thought leader in marketing attribution and contribution of marketing results to pipeline and revenue. Reputation for creativity, innovation, and blending the art & science of marketing to build awareness, demand, leads for sales and channel teams in large and small technology companies. - Vision, Strategy, Execution - Buyer Journey, Sales Alignment & Ecosystem Partnerships - Brand Awareness & Demand Generation - Traditional & Modern Marketing Techniques - Accelerating, Mentoring & Developing Teams to Innovate, Create, Excel Areas of expertise include: - Messaging & Positioning - Integrated Marketing Programs & Campaigns - Field Marketing, Channel Marketing, Partner Marketing, Alliance & Ecosystem Marketing - Digital Marketing (SEO/SEM, Social, Website) & Content Marketing - Marketing Operations, CRM & Marketing Automation Platforms Technology Focus Areas: SaaS, Security (Vulnerability Assessment, Vulnerability Management, Threat Assessment), Networking, Collaboration/UC Segment & Vertical/Industry Focus: Enterprise, Mid-Market, SME/SMB, Healthcare, Retail, Financial Services, Insurance, FED, SLED, Utilities/Energy Audience Focus: C-Level, Practitioner, Technical Decision Maker, Business Decision Maker, Buyers and Sellers, Managed Service Providers (MSP, MSSP, MDR)
CloudPassage is enabling enterprises to embrace the power of agile computing by delivering innovative, automated security and compliance solutions. World class organizations use CloudPassage Halo to protect their businesses in a way that embraces speed, flexibility. It's automated security for the agile enterprise. Plan and execute the field marketing strategy with sales and channel partners to generate predictable pipeline and revenue.