Appleton, Wisconsin, United States
-Manage events hosted by WOW Logistics and their charity arm, WOW - WE CARE CHARITY to connect our business with the community, current customers, and prospective customers -Utilize social media as well as e-mail marketing to create content to connect with customers, prospects, and event attendees -Contribute to the development of direct mail marketing campaigns through the creation of messaging targeted to new customer segments
-Aid in the pilot of new Salesforce prospecting tool -Work in Salesforce to create tools and techniques for sales reps to obtain new clients -Research and present current industry trends -Field prospecting of new leads -Create meaningful content for the customer portal
-Promoted and assisted in the re-creation of the loyalty program offered by the company -Communicated with convenience store owners one on one to help them better succeed with the program and sales -Created social media posts to promote and engage users with the program -Created and maintained existing relationships with convenience store owners to build a bond with the organization