Greater Toronto Area, Canada
I’m a B2B marketing professional with 12+ years of experience across the electrical, HVAC, engine distribution, and power generation sectors. I’ve led omni-channel campaigns, eCommerce strategies, and supplier-funded programs for both entrepreneurial companies and global brands — always with a focus on driving measurable results. My skillset spans the full marketing mix: • Content marketing for technical and trade audiences • Digital advertising (LinkedIn, Meta, Google Ads, co-op campaigns) • Email marketing & CRM (Klaviyo, HubSpot, internal platforms) • eCommerce & landing page strategy (Builder.io, Klevu, WordPress) • Event & trade show marketing (end-to-end execution) • Graphic design & branded assets (Adobe Creative Suite, Canva) • Video production & editing (Camtasia, YouTube, short-form content) • Social media management (Hootsuite, LinkedIn, Meta) • Analytics, reporting & attribution (GA4, Klaviyo, UTM tracking) I’m also well-versed in AI-powered workflows, including prompt design, content automation, and campaign optimization. I continuously look for ways to integrate emerging tools to improve efficiency, accuracy, and creative output. I take pride in owning both strategy and execution — whether it's supporting sales, improving the customer journey, or delivering multi-channel campaigns that align with business goals. I’ve thrived in fast-moving environments and believe the best work happens when teams are collaborative, empowered, and trusted. I value working for organizations that recognize the importance of team culture, cross-functional alignment, and hybrid flexibility — where productivity is measured by results, not just presence. As I continue to grow in my career, I’m energized by opportunities to contribute to professional, people-first teams where marketing plays a strategic role.
Lead all aspects of marketing for a growing electrical distributor with a focus on B2B campaign strategy, supplier-funded promotions, digital transformation, and cross-channel execution. Report directly to the VP of Sales & Marketing and oversee omni-channel campaigns supporting industrial, OEM, and commercial customers across 15+ branches. Key Responsibilities & Achievements: -Develop and execute integrated marketing campaigns across email, social, video, digital ads, print, and in-branch promotions to support sales and product launches. -Manage all eCommerce marketing efforts, including landing pages, promotional content, Klaviyo email flows, and on-site UX strategy (Builder.io + Klevu). -Plan and roll out supplier-funded campaigns for brands like Schneider Electric, Lutron, Milwaukee, and Hubbell — including campaign strategy, co-branded materials, and reporting. -Lead internal communications and sales enablement initiatives, including training decks, sell sheets, and campaign resource hubs for inside and outside sales teams. -Build and execute digital ad campaigns (LinkedIn, Meta, Google), tracking KPIs through GA4, Klaviyo, and UTM-tagged dashboards. -Oversee content strategy and creation — including video editing (Camtasia), social media (Hootsuite), and branch TV campaigns (OptiSigns). -Design all creative assets in-house using Adobe Creative Suite and Canva — from flyers and signage to event displays and digital graphics. -Spearhead internal contests, incentives, and CRM-supported lead gen campaigns that align marketing and sales toward shared goals. -Leverage advanced AI tools for content generation, prompt engineering, marketing automation, and campaign optimization — improving efficiency, creative output, and team workflow across multiple channels. -Collaborate with IT, pricing, purchasing, and eCommerce teams to ensure accurate product content, timely campaign launches, and reporting alignment.
Marketing Leadership: Managed national marketing efforts for 8 brands, overseeing tradeshows from start to finish, including design, promotion, and execution. Social Media Growth: Drove rapid expansion of B2B social media presence, increasing LinkedIn followers from 600 to over 6,000. Marketing Assets Redesign: Revamped sales materials to align with brand vision and enhance market appeal. Market Expertise: Extensive knowledge of Canadian B2B markets including power generation, construction, agriculture, and more. Strategic Partnerships: Established key partnerships with industry influencers and associations to boost brand visibility. Innovative Strategies: Developed tailored marketing strategies to capture untapped segments and drive revenue growth. Dealer Development: Designed programs to optimize distribution channels and strengthen dealer relationships. Sales Collaboration: Worked closely with sales team to identify expansion opportunities and implement strategies. Relationship Management: Fostered strong relationships with dealers and distributors for mutual growth. Market Analysis: Provided valuable insights on market trends and competitive landscape for strategic planning.
Spearheading several marketing initiatives, including our website redevelopment project, re-branding project, developing a company-wide unification programs in conjunction with the Regional Service Managers.
Fully managed entire marketing department, including creating budgets, marketing plans, implementing the plans, hiring agencies, all design for marketing and website, all copy for website and blog, created from ground up all social media accounts that are now lead generating.I am managing all inbound marketing initiatives. Including social media, SEO, PPC, and new website development. I also manage traditional advertising such as billboard ads, radio ads, newspaper ads, and flyers. I manage the marketing budget, and provide comprehensive reports on all of our marketing initiatives. Monitored service trends in the company, and provided sound recommendations to improve service. Recommended new product lines to attract a different demographic.
Rewrote all the PR disaster manuals for North America, and Europe. Worked closely with the director of marketing doing marketing research and presenting my findings as these reports would go straight to the CEO. I worked closely with the manager of on-line marketing, doing work on the website, making modifications, and suggestions for improvements.
I worked for the financial service sector within Maritz Canada as a co-op student.