Ashley Marsh-Croft

About

New product development leader, industrial designer, creator, good listener.

Experience

• Founder at extra nice pty ltd
  Jan 2025 - Present · 1 yr 6 mos

  [stealth mode] Start up ventures / Advisory, Mentoring and Consultation / New Product Development & Industrial Design

• Sessional Academic - Faculty of Arts and Design at University of Canberra
  Sep 2024 - Present · 1 yr 10 mos

  Sessional academic preparing industrial design and cross-functional design students for professional design practice through projects with external stakeholders, focusing on user needs, sustainability, and societal impacts.

• Breville Group (Full-time · 13 yrs 1 mo)
  • Product Development Manager
    Jun 2020 - Jan 2025 · 4 yrs 8 mos

    I manage multiple large cross-discipline teams of experts to develop and ship desirable, technically complex, innovative and commercially successful products as well as developing and implementing a roadmap strategy into global markets. I am responsible for ensuring my development teams are high-functioning, appropriately resourced, constantly pushing innovation and delivering on the technical product outcomes as well as the consumer and commercial needs.

  • Senior Industrial Designer
    Jun 2014 - Jun 2020 · 6 yrs 1 mo

    Driving kitchen appliance design and development from feasibility investigation right through to market delivery.

  • Industrial Designer
    Jan 2012 - Jun 2014 · 2 yrs 6 mos

• Freelance Designer at Ashley Marsh-Croft Design
  Oct 2011 - Jan 2012 · 4 mos

  New product development and Industrial design

• Senior Industrial Designer at 4design
  Aug 2007 - Oct 2011 · 4 yrs 3 mos

  In-house product and interaction designer with leading global design and engineering consultancy