Toronto, Ontario, Canada
I am a multi-faceted creator whose work spans digital content creation, authorship, social media influencing, photography, and podcasting. My creative approach is grounded in formal education and professional mentorship, beginning with my studies in Production at York University, followed by Business Management and Media Communications at Humber Polytechnic. I further refined my skills as a creator and entrepreneur as a two-time graduate of the HXOUSE Creative BIPOC Mentorship Program funded by The Weeknd. I am a social media manager and content creator with 10+ years of experience creating, implementing, and optimizing social media strategy committed to, and passionate about generating revenue and clientele through the use of social media platforms. I am currently based in Toronto, and seeking opportunities to collaborate with brands and individuals looking to elevate their social presence, whether through strategic social media management or the production of high-quality UGC as a digital content creator. Let’s connect! You can find me at: https://www.instagram.com/ashflorestv https://www.tiktok.com/ashflorestv https://www.youtube.com/Theamateurguru https://www.youtube.com/ashleyflorestv
- Co-develop and execute a content calendar aligned with product launches, seasonal campaigns, and brand initiatives - Assist in designing static + video ads that convert - Edit UGC into high-performing performance creatives - Collaborate with designers, photographers, and marketers to produce brand-aligned visual content - Collaborate on ad concepts, storyboards, A/B tests, and landing pages - Plan and execute content shoots for new collections, customer testimonials, and behind-the-scenes stories - Stay ahead of ad trends, competitor content, and what stops the scroll
- Grew AFTV Instagram, Youtube, and TikTok to a following of over 210K followers - Curate content across 5+ social channels ensuring a cohesive online brand identity - Produce engaging content resulting in a significant increase in follower growth - Collaborate with marketing teams to design and organize paid media campaigns
- Create and post engaging social media content, including captions, photos, and videos, to showcase services and promotions (producing, scripting, filming, editing and scheduling content) - Track social media analytics to tailor a marketing strategy that meets the business needs - Create graphic assets for social media - Develop monthly content calendar to create a seamless workflow
- Create and post engaging social media content, including captions, photos, and videos, to showcase services and promotions. - Develop and implement social media strategies to grow the salon’s online presence and connect with clients. - Edit photos/videos to create polished, visually appealing content - Create graphic assets and video reels for social media use - Track social media analytics - Manage influencer outreach, management, and metric tracking
- Hosted and acted as on-air talent - Scripted and planned episodes - Recorded, edited, and produced audio - Published episodes across platforms - Managed content distribution and growth strategy - Created all social media content and assets - Managed podcast social accounts and posting schedule - Tracked performance and optimized engagement