Mequon, Wisconsin, United States
I am a transformational operations-oriented Chief Revenue Officer and Market Expansion Strategist driving revenue and market growth to record levels in SaaS/software/technology sectors. I am recognized as an influential leader adept at engaging and inspiring C-level teams, boards, and stakeholders in strategic initiatives. As an organizational leader, I have built high-performing sales, marketing, and customer success teams to over achieve aggressive revenue targets. Throughout my career I have been appointed to address critical projects and initiatives through authenticity, transparency, and trust with a customer and people first focused approach. I also believe it’s important to have fun at work, because after all it’s not work if you enjoy it! Performance highlights include... P&L Management – Achieved double-digit EBITDA growth, managing multi-million-dollar budgets and navigating complex transformations. Executed mergers and acquisitions to strengthen market position, global reach, and achieve synergy. Executive Leadership & Influence - Coalesced C-level teams, board of directors and media outlets to support enterprise-wide change and served as key spokesperson, captivating audiences through presentations and messaging across press, podcasts, panels, and speaking engagements. Go-To-Market Strategy & Enablement - Led design and implementation of innovative go-to-market strategies, penetrating new industry verticals and driving field enablement that increased market and revenue growth by double digits. Led global rebranding and CRM implementations, improving customer engagement and sales performance. Revenue Growth - Consistently delivered exponential revenue increases in record time, including eight figure growth in three years at one company and 4x growth at another. Built new route to market that scaled one business line by tens of millions of dollars in one year. Talent & Team Development - My mantra: "Culture eats strategy for breakfast." Inspired and cultivated trust-based teams by leading through example and instilling accountability while investing in employee learning and development. Identified, recruited, engaged and retained top talent in highly competitive markets. Strategic Partnerships – Built and managed complex hyperscaler relationships with AWS, Microsoft, and Google, resulting in triple digit YoY revenue increase and double digit expansion of co-sell pipeline. Executed partnerships across product, marketing, and sales, including collaboration with third-party system integrators.
• Own global GTM strategy for NetApp’s Commercial & Mid-Market segment (Corporate, Mid-Market, SMB), aligning field, partner, marketing, and product teams to accelerate growth across a multi-billion-dollar TAM. • Architect the partner-first revenue model, expanding coverage through global resellers, services partners, distributors, and cloud marketplaces to scale reach and drive partner-sourced pipeline. • Lead the commercial strategy for NetApp Keystone and cloud-aligned consumption models, defining packaging, routes-to-market, and partner enablement to accelerate adoption. • Build the operating model for segment growth, including territory design, coverage capacity planning, pipeline strategy, and performance frameworks to improve quota attainment and field productivity. • Drive cross-functional transformation initiatives with executive leadership, aligning sales, marketing, and product around scalable GTM programs that expand NetApp’s footprint in the commercial market.
Recruited to collaborate with CEO on strategic planning, routes of the business, company goals, strategy execution and executive leadership. Subsequently given responsibility for AWS/Microsoft/Google (hyperscaler) business, corporate project execution and field enablement. Transformed and led hyperscaler practice to enable co-building, co-marketing, and co-selling targeting aggressive growth. Rebuilt and revitalized field enablement teams. Transitioned go-to-market strategy and execution to SaaS. Developed and implemented new sales methodology and new industry verticals. Impact highlights... ☛ Grew hyperscalers and SaaS revenue triple digits YoY. ☛ Improved per-seller productivity. ☛ Increased marketplace bookings to record levels in one year. ☛ Expanded co-sell pipeline with hyperscalers and increased per-deal volume. ☛ Established new AWS practice driving YoY contract value growth. ☛ Delivered triple digit YoY increase in Microsoft partnership revenue with double digit YoY co-sell pipeline growth.
Concurrent with running North America (below), appointed as first female board member to help design and execute five-year strategic plan. Shaped business line budgets and ensured alignment with N.A. business plan. Facilitated global rebrand. Collaborated with regional presidents on go-to-market strategy, sales process, enablement, and compensation. Communicated global priorities around change management best practices to N.A. leadership.
Promoted to run North America generating nine figures in revenue and supporting thousands of clients across multiple business lines. Led full P&L, strategy, operations team of direct, indirect and cross functional teams of including global delivery centers. Oversaw development and implementation of regional strategies and policies. Built, executed and oversaw go-to-market strategy, sales org design, compensation, marketing, tech operations, partner alliances and channel sales. Established, maintained, and strengthened customer, partner, and vendor relationships. Impact highlights… ☛ Transformed business model to support selling expanded product and service portfolio. ☛ Increased professional services recurring revenue 2X. ☛ Grew recurring revenue managed services model 2X valued at tens of millions of dollars. ☛ Improved top line by double digits valued in tens of millions of dollars at industry leading margins during turbulent market. ☛ Redesigned sales org and compensation model.
Promoted to take business to next level. Led nine figure P&L, sales directors and their business development reps, along with field seller and marketing team driving revenue across U.S. Partnered with clients and services team to identify needs and develop customer- and market-centric product portfolio. Collaborated cross functionally to ensure successful execution of sales and marketing initiatives. Impact highlights… ☛ Recruited and built marketing team with tech-first focus, including new VP of marketing. ☛ Grew U.S. market top line by 12% at 99% budget attainment and 36% margin.