Edinburgh, Scotland, United Kingdom
• Researched new trust and foundation funding opportunities, building a pipeline aligned with Miricyl’s mission. • Wrote clear and compelling bid proposals, using storytelling to strengthen funding applications and submissions.
• Advised customers on vegan and vegetarian products, tailoring recommendations to individual needs and strengthening brand loyalty. • Promoted in-store campaigns and seasonal products through clear, engaging communication that boosted customer awareness and sales. • Supported digital and print marketing by gathering customer feedback on products and promotions to inform future campaigns. • Maintained attractive product displays and messaging in line with brand identity, ensuring consistency across customer touchpoints.
• Increased readership by 161% and conversions by 72% through precise copywriting and editing. • Coordinated content production with authors, designers and editors to ensure accuracy and timeliness. • Managed peer review process to improve quality and strengthen journal reputation. • Oversaw multiple publication schedules using project management tools to meet deadlines
• Scaled the society to over 100+ active members within one year through direct and social media outreach, and events management. • Coached the society’s competitive dance team, which placed 1st out of 22 universities at the UK Nationwide K-Pop Dance Competition. • Coordinated travel logistics for competitions by managing transport and accommodation.
• Produced marketing copy and visuals to support digital campaigns and brand growth. • Expanded social media presence by growing TikTok to 1,000 followers and 200,000 views. • Reduced campaign costs by comparing supplier quotes and managing budgets effectively. • Updated title metadata to align with brand standards and improve discoverability. • Strengthened stakeholder engagement by serving as the main contact for enquiries.