Ashley Lu

BD Director

United States

About

My background spans years of building new business lines and strategic partnerships across sectors — from premium consumer goods to digital platforms. These roles trained me to zoom in on user pain, zoom out on market whitespace, and move fast when I see a signal others miss.

Experience

  • BD Director at Private family office
    Nov 2022 - Present · 3 yrs 9 mos

    In charge of investment of share investment in the industries of AI, new energy, EV, semiconductor, cloud computing, internet, tobacco and biotech; intellectual property licensing; corporate and financial transactions.

  • Business Manager at Disney Parks, Experiences and Products
    Nov 2020 - Oct 2022 · 2 yrs

    Licensing business for consumer products

  • Key Account Manager at 施華洛世奇
    May 2017 - Oct 2020 · 3 yrs 6 mos

    • New Business Development: Found leads & opportunities and further converted to sales. Responsible for new business development of different industry enterprise customers (Electronics and Home appliances, textile, food and beverage, entertainment, cosmetic, sports, shoes), leverage the global branding IP impact to explore new potential leads and develop the business opportunities, then convert the branding operation into cooperation sales. • Existing Account Management: Key account & remaining small account retention and expansion, as a key contact window between Swarovski & enterprise customers. Good listening, asking and problem solving skills to find out customers' needs, leveraged internal resources and total solution to enterprise customer further grow the business.

  • Business Development Manager at TRUST Bio-sonics, Inc.
    Jul 2015 - Feb 2017 · 1 yr 8 mos

  • Head of E-Commerce and Marketing at MediaWind Communications
    Jan 2014 - Jun 2015 · 1 yr 6 mos