United States
Content and brand marketing professional with experience at Audible, Disney, and NBCUniversal. I’ve supported campaigns featuring talent including John Legend, Doja Cat, Snoop Dogg and many more. Dogg. I also served as a campaign marketing lead for George Clinton’s …And Your Ass Will Follow, Audible’s first-ever Grammy-nominated Original. My strength is turning ideas into actionable plans, connecting the dots, and making the impossible possible. I work cross-functionally with creative teams and stakeholders to manage timelines, assets, and execution. I’m known for anticipating needs, solving roadblocks, improving workflows, and keeping fast-moving campaigns on track from strategy through launch. Content & Brand Marketing | Creative Operations | Project Management | Campaign Strategy & Execution | Integrated Marketing | Creative Asset Management | Workflow Optimization | Cross-Functional Leadership
• Led end-to-end marketing campaigns for high-profile Audible Originals, from audience and positioning strategy through creative development, asset delivery, launch, and post-campaign analysis. • Served as a campaign marketing lead for George Clinton’s …And Your Ass Will Follow, Audible’s first-ever Grammy-nominated Original. • Supported talent-led campaigns featuring John Legend, Snoop Dogg, and other notable creators, partnering cross-functionally with creative, production, social, CRM, paid media, PR, and external teams. • Led marketing for experiential activations tied to Audible Original campaigns, including New York Comic Con, Sea.Hear.Now Festival, Tribeca Festival, premieres, and other live events. Managed timelines, creative deliverables, promotional content, onsite marketing needs, talent relations, and post-event reporting. • Developed content, brand, and CRM strategies, including audience targeting, messaging, creative direction, copy development, and channel planning. • Served as a liaison across marketing, creative, production, and external partners, aligning stakeholders on briefs, timelines, approvals, asset delivery, and campaign execution. • Built and improved internal workflows, systems, and team resources that increased visibility, clarified ownership, and streamlined campaign execution. • Analyzed campaign performance and developed recaps, insights, and recommendations to inform future launches and marketing strategy. • Onboarded new team members and senior leaders, including directors, on internal systems, processes, campaign frameworks, and team operations.
• Conducted audience, market, and title research to support campaign strategy and upcoming initiatives (The Sandman, Words + Music) • Supported CRM campaigns through audience targeting, creative development, and copy coordination. • Assisted with creative briefs and collaborated with creative stakeholders on campaign execution. • Tracked asset deliverables, maintained team Wikis and project resources, and prepared post-campaign performance recaps.
• Support marketing team in planning and execution of promotional campaigned for SYFY & USA priority network series (i.e. promotions, events, screenings, activations, branded merchandise) • Coordinate logistics of assigned projects by updating elements, overseeing timelines, working with creative and production teams on creative deliverable • Managed promotional merchandise requests across all teams • Assist processing & tracking invoices for department; coordinate logistics for scheduling meetings, presentations, creating agendas
• Develop creative briefs, package toolkits, maintain and build relationship with internal and external partners to help execute promotional campaigns: Hallmark Channel, Radio Disney, American Idol • Partner with key internal stakeholders, including DCL Marketing Strategy, Legal, Social/Digital, to ensure that promotional activity is meeting the strategic objectives for Disney Cruise Line and within operational guidelines • Led an ESPN talent relations team at Walt Disney World, and create engaging and interactive social media posts for their ESPN talent hitting top Parks and Resorts priorities generating 1.06 MM impressions in 24 hours • Assist with broadcast coordination including working with our shipboard partners for planning and production logistics; Production Assistant for Disney Cruise Line Integrations including TLC and Freeform productions • Update project tracking grids, analyze project results, create high level project recaps and weekly reports that is sent to Directors and Department VP • Assist with Spanish translations for Promotional Campaigns for Walt Disney World Promotions team
• Identify and target core demographics to fill theaters for advance screenings in the NYC area, 100% capacity plus turn away for Fifty Shades Freed, Pacific Rim Uprising • Research, plan and execute promotional opportunities in New York City area to tie-in Universal Pictures • Create social media posts to engage target audience and compile screening report charts for department, Increased follower by 117% on Twitter, 51% on Instagram and 15% on Facebook my first week interning • Assist at promotional and publicity events such as screenings, character events, premiers and press junkets
• Conduct outreach and recruit potential subjects for market research on product ranging from children’s toy’s to fast food chains • Serve as first point of contact answering questions for both clients and respondents • Screen respondents for focus groups; scout demographic depending on client needs