Ashley Berman

Finance Director | Commercial Strategy, Execution, Analytics | ecommerce

Greater Chicago Area

About

Goal-driven finance professional with over 15 years of experience in commercial finance and accounting roles. I have progressive experience in reporting and analytics, business forecasting and driving synergies within organizations. I have effectively resolved complex business challenges with executive level visibility. I have a proven record of productivity and accountability within the finance and accounting organizations.

Experience

  • Finance Director - PurePlay at Culligan International
    Aug 2025 - Present · 11 mos

  • Kimberly-Clark (3 yrs 9 mos)
    • Senior Finance Manager - Amazon
      Mar 2023 - Aug 2025 · 2 yrs 6 mos

    • Sales Strategy Finance - Family Care
      Dec 2021 - Mar 2023 · 1 yr 4 mos

  • SC Johnson (4 yrs 3 mos)
    • Finance Manager - FP&A Mktg Commercialization
      Nov 2018 - Dec 2021 · 3 yrs 2 mos

    • Associate Manager - Financial Planning & Analysis
      Oct 2017 - Nov 2018 · 1 yr 2 mos

  • MillerCoors (4 yrs 5 mos)
    • Sr. Financial Analyst - Commercial Forecast & Planning
      Feb 2016 - Oct 2017 · 1 yr 9 mos

    • Sr. Financial Analyst - National Accounts - On Premise
      Jun 2015 - Jan 2016 · 8 mos

    • Financial Analyst - Commerical Forecast and Planning
      Jun 2013 - Jun 2015 · 2 yrs 1 mo

      •Created demand-based forecasting model for 30,000+ SKUs that produced P&L’s for 42 SBUs and 6 Regions based on cyclical demand inputs, market run rates, and cross-system analytics •Effectively managed the Commercial Forecast (LE) process for all Regions and MUs to identify risks and opportunities to the commercial budget and communicate the results to finance leadership •Developed and managed $3+ Billion Profitability Model for Managed Chain Organization •Drove financial analysis for Vice President of Drug & Emerging category and cross-functional team members to identify risks and opportunities within volume, mix, and marketing spend

  • PepsiCo - Gatorade (2 yrs 11 mos)
    • Financial Analyst - FP&A
      May 2012 - Jun 2013 · 1 yr 2 mos

      •Developed and managed the $42MM Direct SG&A budget for Gatorade. Successfully maintained spend levels YOY while delivering 13.5% growth on NOPBT vs. 2012. Attained 95+% accuracy in spend forecasting •Leveraged cross-functional analysis to identify and address potential efficiencies, including delivering $8.1MM in savings on a $300MM budget. •Developed work stream to align corporate financials and reporting metrics to provide greater visibility and more robust analysis to the Gatorade Commercial, A&M, and Trade teams including volume, sales, trade, and A&M KPIs. •Responsible for building 2013 AOP plan for Gatorade Direct SG&A •Provided accurate MD&A, Cause of Change (COC), and SOX reporting to BU and external auditors

    • Cost Accountant
      Aug 2010 - May 2012 · 1 yr 10 mos

      •Performed close processes, forecast-to-actuals, and standard-to-actuals analysis for my Co-Pack locations •Provided guidance and managed the $2MM S’more Chewy Bar rework project. Coordinated efforts with the Contract Manufacturing Manager, Supply Chain Manager, and contacts at two co-packers to manage the inventory transactions for 16 million units as they were transitioned to new packaging and aligned to brand strategy •Developed tracker to manage and identify the SFG and FG inventory to ensure proper accounting treatment, including the automation of the Co-Pack Receivable Reconciliation file through system integration and MS Excel modeling