Austin, Texas Metropolitan Area
I'm a marketing executive who builds revenue-accountable GTM organizations — connecting strategy, execution, and operating infrastructure into systems that turn marketing into a measurable driver of pipeline, ARR, and margin performance. I sit at the intersection of AI-driven growth, GTM architecture, and revenue accountability, operating in environments where marketing complexity is high and the margin for strategic error is low. My career has been defined by one consistent mandate: build marketing organizations that own the numbers. With years of experience building revenue-accountable GTM organizations across SaaS, EdTech, FinTech, InsurTech, Ecommerce, software, marketplace, and regulated industries — in public company, IPO-stage, growth-stage, and PE-backed environments; I have built and led cross-functional teams across B2B, B2C, self-serve, sales-assisted, product-led, and partner-led GTM motions, managing significant marketing investment across domestic and global markets. I am known for walking into complex, fragmented marketing organizations and bringing clarity — rebuilding GTM alignment between sales, product, and marketing; modernizing demand generation, AI workflows, and MarTech infrastructure; and establishing the pipeline accountability frameworks that make growth repeatable and defensible at the board level. AI is not a tool I use occasionally — it is central to how I architect modern marketing organizations. From AI-enabled demand generation and AEO/GEO search strategies to AI-powered attribution, workflow automation, and GTM stack modernization, I have embedded artificial intelligence into the core operating model of every organization I have led. My leadership style is strategic, hands-on, and people-first. I build high-performance teams with strong measurement culture, clear ownership, and the environment to experiment boldly and scale what works. I believe the best marketing leaders are growth architects — equally fluent in customer psychology, revenue economics, product positioning, and board-level business outcomes. ----------------- “Marketing builds Relationships. Relationships are built on Trust. Trust drives Revenue.”
As VP of Marketing for Mindr's brand portfolio — including Intoxalock, DUI Journey, Breathe Easy Insurance, Keepr, RecenTHC, and DUI.org — I lead performance marketing and acquisition strategy across one of the most compliance-intensive, trust-driven markets in consumer safety technology. I was brought in to build the revenue marketing infrastructure from the ground up, shifting marketing from a campaign execution function to a growth accountability engine. ★ Architected and deployed a full revenue marketing operating model — connecting lead quality, channel economics, funnel conversion, pipeline predictability, and sales feedback loops. ★ Own end-to-end acquisition strategy and execution across Paid Media, SEO, AEO / GEO / AI Search, Organic, Locations / Local SEO, Direct Response, Affiliate / Partner, UX, CRO, and site experience — integrating digital and offline programs into one performance-accountable growth system. ★ Led AI-first organic growth strategy, evolving traditional SEO into Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Search visibility to improve discoverability across emerging AI platforms. ★ Own the marketing budget; delivered significant annualized cost savings through vendor consolidation, spend discipline, forecasting accuracy, and conversion efficiency improvements across the portfolio. ★ Built GTM workflows across CRM, marketing automation, attribution modeling, lead management, and demand generation — improving execution speed, cross-functional visibility, and pipeline performance. ★ Serve as the strategic GTM partner to Sales, Product, Compliance, and Finance — driving alignment on messaging, ICP, MarTech stack architecture, and customer journey design in a regulated, multi-channel environment. ★ Oversee MarTech and Marketing Operations functions, establishing the data infrastructure, AI workflows, data architectures and reporting frameworks that make marketing performance defensible at the board level.
I help organizations to accelerate revenue growth through modern marketing strategy, data-driven decision making, and high-impact digital transformation in today's AI world. I partner with leadership teams to translate ambitious business goals into scalable marketing engines—aligning brand, acquisition, and customer experience to drive measurable growth. My work focuses on navigating growth barriers, redefining market positioning, and architecting full-funnel acquisition strategies across digital channels. By combining customer intelligence, performance marketing, and omni-channel engagement, I help companies unlock new demand, improve unit economics, and strengthen long-term market leadership. ★ Delivered 12% revenue growth and 16% ARPU increase through advanced customer segmentation and data-driven lifecycle strategies for an InsureTech organization ★ Generated 22% new customer acquisition growth (5,000+) through targeted omni-channel campaigns while reducing CAC by 20% for travel organization ★ Increased pipeline opportunities by 32% by aligning marketing strategy with sales objectives and revenue operations for EdTech organization ★ Led high-impact initiatives across brand strategy, digital acquisition, and performance marketing for diverse organizations
Selected Member, Yext Innovator Community — an invite-only group of senior practitioners who partner directly with Yext's product team to provide strategic feedback, influence the product roadmap, and shape the customer experience.
Member of CMO Alliance — a global network of senior marketing executives and industry leaders focused on revenue-led growth, modern GTM strategy, and emerging MarTech. Collaborate with peers to benchmark demand generation strategies, share market intelligence, evaluate emerging tech stacks, refine brand positioning, and drive continuous leadership development at the intersection of marketing, AI, and revenue performance.
Led the transformation of marketing from a fragmented demand generation function into an integrated, revenue-accountable GTM engine across AMER, EMEA, and APAC regions — modernizing the demand architecture, digital experience, and marketing operating model simultaneously. ★ Orchestrated omni-channel demand generation transformation spanning ABM, paid media, SEO/AEO, programmatic, content, lifecycle, and partner channels — significantly reducing CAC, growing qualified pipeline, and improving end-to-end conversion. ★ Managed significant global marketing budget; drove meaningful ARR growth through integrated demand programs, advanced segmentation, and customer insights ★ Transformed the web experience through UI UX redesign, personalization and CRO based on user behavior data. ★ Built and scaled AI, automation, and attribution workflows across the marketing org — improving marketing ROI, team productivity, engagement rates, and spend efficiency at scale ★ Led Marketing Technology and Marketing Operations, establishing a modern MarTech stack that connected demand generation, lifecycle marketing, attribution, and revenue reporting into one operating