Canada
Hi, I'm Ashish Khera, as a seasoned Chief Marketing Officer, I bring over 15 years of experience in leading strategic marketing initiatives and digital transformations across diverse industries including CPG, Healthcare, Consumer Electronics, and FMCG in North America, India, UAE, and the Middle East. My journey is defined by a relentless drive for excellence, innovation, and impactful results. Who I Am: I am known for my strategic leadership and ability to drive significant growth through innovative marketing strategies. My passion lies in transforming businesses by leveraging digital marketing, data-driven insights, and comprehensive brand management. What I Stand For: I am a firm believer in fostering a collaborative and data-centric culture. I thrive in dynamic environments where innovation and creativity are encouraged. How I Stand Out: My career is marked by transformative achievements and a unique ability to blend strategic vision with practical execution. I excel in building high-performing teams, driving customer acquisition, digital transformation and expanding market presence. Areas of Expertise: Strategic Leadership & Planning Strategic Marketing & Brand Building Digital Marketing & Transformation E-commerce Growth Customer Acquisition & Retention Brand Management & Campaigns Data-Driven Marketing Revenue Growth & ROI Optimization Team Leadership & Development Career Highlights: Strategic Marketing Leadership: At Healthy Planet, I spearheaded Canada's largest health and wellness e-commerce platform, achieving a 3x increase in e-commerce & brick and mortar growth. Brand Building: At Nikon, I achieved a 24% growth, making it the No.1 camera brand in UAE & APAC through strategic marketing and influencer campaigns. Leadership and Team Growth: Successfully led high-performing teams at Dentalcorp and Healthy Planet, fostering a collaborative, data-driven culture that drove innovation and productivity. Market Expansion: Successfully introduced Healthy Planet’s webstore in the US and launched a shopper app, with plans for further expansion into other markets. Healthcare Marketing Excellence: At Abbott, drove 52% growth for Freestyle Libre in North America through targeted digital campaigns. Product Launches & Campaigns: At Dabur, launched successful digital-first campaigns and achieved double-digit sales growth, enhancing brand visibility and market leadership in the UAE. Digital Marketing Leadership: Led integrated marketing campaigns at Dentalcorp that increased brand awareness by 40% and patient inquiries by 35%.
As the Chief Marketing Officer, I lead a dynamic team of marketing and sales professionals, driving the digital transformation and market expansion of Canada's largest organic grocery chain and health & wellness e-commerce platform. Key Responsibilities: -Oversee strategic marketing and brand initiatives. -Drive customer acquisition and retention strategies across digital and physical channels. -Foster a data-driven and collaborative culture, promoting innovation and productivity. Key Accomplishments: -Achieved a 2x increase in e-commerce and brick & mortar store growth -Boosted new e-commerce customers growth by 3X. -Developed a comprehensive B2B media kit, resulting in a 4x growth ad revenue. -Launched a US webstore and shopper app, with plans for further expansion into other markets. -Increased loyalty program membership growth by 2x, enhancing shopping frequency
Managed a $350M revenue portfolio and led a top-performing marketing team, recognized for exceptional strategic planning and digital marketing execution. Key Responsibilities: -Directed marketing strategies and campaigns for 500+ dental offices. -Oversaw digital platform launches and integrated marketing campaigns to drive patient engagement. Key Accomplishments: -Engaged 1M patients, generating $120M in revenue. -Drove $90M in business with 300k bookings through performance marketing. -Increased online dental bookings by 300% with an integrated campaign for hellodent.com. -Developed and launched 175 dental practice websites, contributing to a 20% increase in overall practice revenues. -Reduced patient churn by 3x and increased returning patient revenue by 1.5x through effective CRM deployment.
Led strategic marketing initiatives for Freestyle Libre, Similac, and PediaSure in APAC, enhancing brand presence and driving growth through digital transformation and integrated campaigns. Key Responsibilities: -Developed and executed comprehensive marketing strategies for leading healthcare brands. -Managed digital and traditional marketing campaigns to enhance brand visibility and engagement. Key Accomplishments: -Drove 52% growth for Freestyle Libre in North America through targeted digital campaigns. -Improved campaign efficiency by 28% with the launch of Google's DV360 media platform. -Unified online and offline databases with Salesforce CRM, generating $30M+ in sales. -Achieved 3x lead generation growth by partnering with Amazon, Google, and Facebook.
Directed marketing for $56M brands, driving value sales growth and market leadership through innovative marketing strategies and consumer insights. Key Responsibilities: Developed and executed brand strategies for personal care products. Led market research and consumer insight initiatives to inform strategic decisions. Key Accomplishments: Achieved double-digit sales growth and market leadership for Dabur's brands. Grew brand awareness by 25% through strategic marketing campaigns. Launched successful digital-first campaigns, including a viral campaign with 8M organic views in 3 days. Nikon Corporation | Assistant Marketing Manager | UAE, APAC, ME&A 2011 – 2014 Turned around Nikon's business in APAC, leading to market dominance and substantial growth through strategic marketing and influencer campaigns. Key Responsibilities: Designed and executed integrated marketing campaigns to enhance brand visibility and customer engagement. Managed influencer partnerships and experiential marketing initiatives. Key Accomplishments: Achieved 24% growth, making Nikon the No.1 camera brand in APAC. Engaged 100K customers through targeted marketing campaigns. Launched Nikon School, educating and engaging over 4 million customers each month across multiple regions.
Turned around Nikon's business in APAC, leading to market dominance and substantial growth through strategic marketing and influencer campaigns. Key Responsibilities: -Designed and executed integrated marketing campaigns to enhance brand visibility and customer engagement. -Managed influencer partnerships and experiential marketing initiatives. Key Accomplishments: -Achieved 24% growth, making Nikon the No.1 camera brand in APAC. -Engaged 100K customers through targeted marketing campaigns. -Launched Nikon School, educating and engaging over 4 million customers each month across multiple regions.