Singapore
I'm a growth-focused Product Manager with 8+ years of experience building and scaling SaaS platforms across APAC, the Middle East, and Europe. From launching 0-to-1 products to optimising mature systems for scale, I’ve led cross-functional teams to drive measurable impact in FoodTech, E-commerce, and Payments. At TabSquare (a Delivery Hero company), I own the web-ordering platform across three core products — Ordering, Payments, and CRM — powering millions of users across 10+ countries. My work has directly contributed to 3X GMV growth, 1.5X ARR increase, and a 99% drop in payment errors. I've successfully launched products in new markets (SEA, EU, UAE), integrated with leading partners like FoodPanda and Talabat, and led teams of PMs, designers, analysts, and remote devs. I specialise in: Scaling B2B/B2C SaaS products Go-to-market & product strategy Customer experience optimisation (CSAT↑, CES↑, AOV↑) Agile product leadership and stakeholder collaboration Previously, I’ve held product roles at LimeTray and Careers360, where I led mobile, analytics, and NPS-driven initiatives — consistently delivering both user and business outcomes. I’ve also co-founded a startup and stay active in the startup ecosystem as a volunteer leader with Headstart Network Foundation. Let’s connect if you're building user-first products, entering new markets, or scaling platforms with impact. Know me more: https://ashishgulati.me Write to me: [email protected]
Leading the Consumer Tribe at TabSquare (Dine-In Solutions) Driving growth and innovation across three major squads — Ordering, Payments, and AI CRM — to deliver seamless dining experiences and scalable business impact. 1. ORDERING Drove the growth of SmartQR (3.5M MAU) by increasing Average Order Value by 11% and enhancing user experience through a modernized tech stack and design system, improving the Customer Effort Score from 4.11 to 4.67. Led international go-to-market expansion across SEA, EU, and UAE, achieving strong product-market fit. 2. PAYMENTS Redesigned the payment architecture, reducing error rates by 99% and saving $45K annually. Partnered with regulators, banks, and ecosystem players to expand local payment methods, driving 2X revenue growth and a multifold increase in payment adoption. 3. AI CRM Founded and launched Munchmate.com, a new revenue stream built from concept to scale — leveraging billions of data points to deliver personalised marketing with a 10X ROI.
Headstart Network Foundation is the largest network of early-stage startups in India. It facilitates entrepreneurial learning, hiring, marketing insights, and peer mentoring amongst startups and addresses their issues through various initiatives. I lead a team of selfless volunteers and help them drive various initiatives across various cities and ecosystems.
Led Discovery and Operations product lines, managing a cross-functional team of APMs, Analysts, and Designers to build scalable solutions for global F&B brands. Launched the Multi-Brand Product Suite (POS, Inventory, Analytics, Kitchen Management) tailored for cloud kitchen operations worldwide. Revamped mobile ordering apps, enabling multi-language support, localisation, customisable interfaces driving a 28% CSAT improvement, 15% higher conversions, and 93% faster client onboarding. Enhanced Data & Reporting systems, boosting Customer Satisfaction Score (CSAT) by 26%. Led NPS improvement initiative, aligning Tech, QA, and Business processes to achieve a +35-point NPS increase.
At Foodcham, our primary goal is to bring a change in the food ordering system in restaurants and bringing better customer experience to the very niche of the food Industry, i.e. fine dining restaurants by replacing the already running Physical Menus. As a Founder, I juggled multiple roles at foodcham. I formed and led a team of 12 members, monitoring the product development. Analysed complex situations, designed practical solutions, and implemented cost-effective plans. Developed and validated the product in the market with multiple pilot runs over time We offer a bunch of products and services for Resturants and Hospitality Industry. Read More at www.foodcham.com
Arsenic Labs is an Augmented and Virtual Reality based mobile application development agency for businesses. I worked on analyzing the needs of the businesses, their users, product requirement elicitation, and development. • Selected for Angel Hack Accelerator cohort fall 2016. • Developed initial POCs and assisted designers and developers on the client projects. • Delivered Augmented Reality based mobile applications for national and international business clients.