Panama City, Panamá, Panama
Strategic, customer-focused marketing leader with years of experience driving brand growth and managing high-impact marketing initiatives within the consumer goods, luxury fashion, bridal, and experiential/event industries. Proven ability to lead cross-functional remote teams, execute omnichannel campaigns, and deliver elevated client experiences. Adept at project and program management, fashion merchandising, and digital styling. Well-versed in managing budgets, building client relationships, and delivering results for globally recognized brands. Actively seeking opportunities to lead brand and marketing initiatives in corporate lifestyle, fashion and/or experiential sectors.
• Manage diverse client projects including wardrobe styling, virtual consultations, and bridal styling. • Oversee fashion buying and inventory operations for e-commerce, streamlining pricing and product strategies. • Lead cross-functional teams in fashion production, executing runways and editorial events. • Plan and implement digital marketing strategies that increase visibility and client engagement. • Deliver custom organizational systems for clients, integrating workflows into daily routines.
• Style trend displays and visual merchandising vignettes for seasonal apparel rollouts to enhance buyer engagement and increase sales conversions. • Ensure showroom branding, vendor information, and product details are accurately represented and accessible for buyers. • Support fashion show production and lookbook creation for multiple vendor showcases.
• Directed integration of B2B marketplaces with digital platforms, optimizing omnichannel models. • Streamlined project allocation by analyzing creative briefs and aligning with team bandwidth. • Executed apparel campaigns tailored to market timelines and goals. • Introduced new automated email marketing systems to boost ROI and reduce manual processes.
• Surpassed sales targets through personalized wardrobe consulting and trend expertise. • Collaborated across teams to enhance UX in a dynamic, remote retail environment. • Delivered curated digital styling to a national clientele via virtual platforms. • Resolved customer inquiries and return requests across multiple channels.
Senior Program Manager • Directed national marketing programs with budgets ranging from $32K to $3MM. • Managed teams of up to five, overseeing inventory, fulfillment, and performance alignment. Program Manager • Maintained relationships with 12+ clients and developed successful campaigns. • Decreased fulfillment costs by 20%-50% through optimized vendor relationships. Venue Coordinator • Supported marketing event execution and coordinated on-site logistics.
-Provided customers with an optimal shopping experience, driving results and enhancing the customer experience. -Brand Ambassador that was responsible for generating sales by engaging and connecting with each customer. -Utilized product knowledge to educate and inform customers and to build sales. -Responsible for execution of all company-defined procedures and practices including recovery of the sales floor, fitting room and cash wrap maintenance, as well as merchandise presentation standards throughout the store.