Asha Venkatesh

Software Licensing Specialist | Software Asset Management (SAM) | Training Specialist | TechSmith Camtasia| Industrial/​Organizational Psychologist

Greater Bengaluru Area

About

Software Asset Management (SAM) and Training Specialist with 11.6 years of experience delivering high-impact training, managing end-to-end SAM processes, and driving performance improvement in fast-paced environments. Holds a Master’s degree in Industrial and Organizational Psychology, with strong expertise in audio-visual learning, learning analytics, and training lifecycle management, including Effective License Position (ELP) analysis and compliance. Specializes in leveraging TechSmith Camtasia to design and deliver engaging audio-visual learning solutions that enhance knowledge transfer and learner engagement. Brings strong domain expertise in Software Asset Management (SAM), including Effective License Position (ELP) analysis and license compliance, with the ability to translate complex concepts into practical, actionable training programs. My Core strengths include: * Training delivery – SAM & ELP * Training needs analysis & gap identification * Content development & audio-visual learning (simplifying complex concepts) * Audit readiness & compliance training * Performance improvement & data-driven learning * Stakeholder collaboration

Experience

  • Software Licensing Specialist & Compliance Training Specialist at Accenture
    Jul 2024 - Oct 2025 · 1 yr 4 mos

    • Conduct Effective License Position (ELP) analyses for diverse client environments, ensuring full compliance with vendor licensing terms and contractual obligations. Designed and facilitated knowledge-sharing sessions to strengthen understanding of Software Asset Management (SAM) concepts, including Effective License Position (ELP) analysis and compliance optimization.

  • Analyst, Global License Management (GLM) at VMware Software India Pvt Ltd (VMware by Broadcom)
    2020 - Jan 2024 · 4 yrs 1 mo

    • Analyzing Enterprise License Agreement (ELA) contract terms and conditions to identify specific terms that affect the analysis and reporting requirements of customer’s software deployment. • Ensuring customers' software license usage aligns with VMware End User License Agreement (EULA) to protect VMware's Intellectual Property rights. • Software Entitlements: Conducted Software License Reviews / Auditing by preparing critical Entitlement models, Deployment Analysis for customers. Gather software entitlements from Install Base, Oracle and SAPbobj • Analyse the Install Base to enable commercial opportunity targeting, which includes potential License Engagements. Use the internal tools to identify the customer’s historical purchase history. • Software Deployments: Gather Deployments via Scripts, software Inventory & tools, and or by working with Big Three (PwC, KPMG and Deloitte). • Software Reconciliation: Perform Software License Reconciliations to identify potential non-compliance. • Responsible for delivering high-quality, timely, and efficient reviews of the ELA software deployment report analyses. • Worked closely with third party Audit Firms (PwC, KPMG, and Deloitte) to build the final compliance reports for smooth closure of the License review. • Compliance: Ensuring adherence to relevant regulations and asset management best practices. • Collaborate with Customer, Sales, Deal Management, and multiple product BUs to provide meaningful insights and customized reports about customer’s historical VMware software/renewal investment and licensing position to help manage customers Software Assets effectively. • Communication & Collaboration: Excellent communication and interpersonal skills, fostering cross-functional collaboration and achieving buy-in from diverse stakeholders. • Initiative & Adaptability: Highly proactive and adaptable, able to work independently with minimal supervision and thrive in dynamic environments.

  • Communications Specialist, Global License Management (GLM) at VMWARE SOFTWARE INDIA PRIVATE LIMITED
    2018 - 2019 · 1 yr

    Converted Process documents into Audio-Visual Learning - for both the communication team and cross-functional teams; improving comprehension, time management, learning speed, and reducing monotony

  • VMWARE SOFTWARE INDIA PRIVATE LIMITED (On-site)
    • Analyst II, Global License Management (GLM)
      2015 - 2017 · 2 yrs

      Research and Analysis for Global Customer Audit Drafting letters and emails to the customers Communicating with various stakeholders to get the Deployment Summary reports from customers Prepare and maintain the customer profiles in SharePoint

    • Analyst, Global License Management (GLM)
      2014 - 2015 · 1 yr

      Customer Contact Identification and Research - Identify and research customer contacts using web resources such as D&B, Salesforce, Zoominfo etc for more than 600+ customers in each quarter for opening a Review/Audit

  • Assistant Manager Training &Development at Future Financial Servicess Ltd
    Sep 2011 - Nov 2012 · 1 yr 3 mos

    Enhanced Compliance: Equipping key leadership personnel with thorough understanding of company policies and procedures, ensuring consistent and compliant operations. Unleashing Potential: Empowering managers and field officers to achieve greater results through training on goal setting, skill development, and performance optimization. Mastering Key Skills: Building essential soft skills in motivation, leadership, communication, and language proficiency, alongside computer software expertise, for effective team management and individual success.