Pakistan
Primary function encamps Viewership Enhancement, Brand Fortification and Corporate development of the networks channel palette. Core responsibilities include:- • Strategic Planning: Outlining annual marketing strategies and budgetary allocations • Comprehensive Channel Branding: Conceptualization and signature implementation (print, outdoor and channel) of campaigns for ARY Digital , ARY News, ARY ZINDAGI, ARY Musik, ARY FILMS, ARY Qtv, NICK, HBO, Karachi Kings, ARY Films & Asports. • Print and Out door: Advertising in various English and Urdu publications, simultaneously overseeing the outdoor advertising and radio spot activities. • Event Management: Managing and overseeing events such as TMA (The Musik Awards), ARY FILM AWARDS 2014, 2016 ,KARACHI KINGS, Karachi Fashion Week 2008, Media Partnerships, Launch Ceremonies, Press Conferences, Exhibitions, Shopping Events, Asports in 2021 (Pakistan's First HD Sports Channel) • Partnerships and Liaisons: Managing media partnerships of various local events and corporate liaisons of the networks channels. • Sales Support: Giving production, programming and sales teams material and corporate support with regards to various FPC( Fixed Point Chart) segments and special event based shows • Internal Bridging: In house coordination with the various supports functions within the organization such as media, production, and international alliances. • Drive social media marketing efforts and online promotions to grow the network's digital presence and engage with audiences on multiple platforms.