Huddersfield, England, United Kingdom
I am a seasoned Senior Telecom and Business Consultant with over 23 years of experience in telecom, digital transformation, strategic development, and service optimisation. With a PhD in Telecom Networks and an MBA from AMBS, UK, I bring a strategic vision and a passion for understanding and delivering on customer needs. My certifications in PRINCE2, Lean Six Sigma and ISO 9001 further underscore my commitment to process optimisation and compliance. I have successfully led national network optimisation projects, conducted risk assessments, and ensured regulatory compliance, making me uniquely qualified to drive strategic initiatives in the telecom sector. I excel in preparing high-quality executive briefings and strategic documents, ensuring accuracy and clarity. My strong analytical skills and ability to manage complex financial, operational, and strategic information have been instrumental in delivering high-growth business opportunities and improving service delivery. I have a proven track record of managing multi-million-dollar RFP processes, contract negotiations, and project execution, which have brought substantial benefits to my clients and stakeholders. My ability to influence at all levels, including C-Suite, and my extensive experience with leading telecom operators like Vodafone, Etisalat, VEON, and others, in managing complex financial, operational, and strategic information set me apart as a leader in the industry. As the RAN Standards and Governance Authority at Vodafone, I lead cross-functional teams to design and implement governance frameworks, driving continuous improvement in network performance and customer satisfaction. My expertise lies in developing and enforcing quality assurance and network performance processes, which have resulted in a 20% improvement in network performance metrics and a 15% enhancement in operational efficiency. My leadership has been pivotal in achieving significant milestones, such as reducing network issues by 30%, increasing customer satisfaction by 25%, and reducing churn rates by 10%. I am dedicated to driving business performance, improving service delivery, and fostering strong stakeholder relationships, making me an asset to any organisation looking to excel in the telecom sector.
· Execute national RAN performance and optimisation frameworks within the vendor region, applying KPI governance, diagnostic methods and predictive models to deliver stable, consistent multi‑technology performance. · Ensure performance of VF3‑hosted VMO2 sites, maintaining full KPI visibility, identifying risks and delivering targeted optimisation to uphold shared‑network contractual obligations. · Lead regional BIS/TTO performance readiness assessments, delivering technical entry/exit criteria, stability targets and acceptance sign‑off for Nation Network sites. · Provide technical oversight for regional network changes, evaluating software releases, feature activations, refarms and configuration updates using KPIs, counters and traces to safeguard performance and stability. · Translate customer‑experience insights into technical optimisation actions, correlating detractors with radio, core and device behaviours to improve NPS and reduce churn drivers. · Deliver vendor‑region performance governance, ensuring KPI adherence, reporting integrity, configuration compliance and alignment with national optimisation standards across Ericsson, Huawei and Nokia estates. · Optimise new and existing RAN features, overseeing trials, parameter definition, performance acceptance, stability evaluation and readiness for operational deployment. · Coordinate cross‑domain optimisation activities, collaborating with Transmission, Core, Device, Field Operations and regional teams to ensure coherent end‑to‑end performance outcomes. · Perform advanced diagnostic and root‑cause investigations, conducting cluster‑level assessments, trace analysis and systemic issue identification to drive precise optimisation interventions. · Act as the regional technical authority for performance reporting, presenting insights, reviewing multi‑domain dependencies and driving closure of regional optimisation actions and technical improvement initiatives.
1. Development of Standards and Policies: Collaborate with cross-functional teams to develop and implement standards, policies, and procedures related to network optimisation. Ensure alignment with industry best practices, regulatory requirements, and company objectives. 2. Governance Oversight: Provide governance oversight for network optimisation initiatives, including project reviews, risk assessments, and compliance audits. Monitor adherence to established standards and policies, and implement corrective actions as necessary. 3. Quality Assurance: Establish quality assurance processes to evaluate the effectiveness and performance of network optimisation activities. Conduct regular assessments and analysis to identify areas for improvement and optimisation. 4. Regulatory Compliance: Stay abreast of regulatory requirements and industry standards related to network optimisation. Ensure that all activities comply with relevant laws, regulations, and guidelines. 5. Stakeholder Engagement: Engage with internal and external stakeholders to promote understanding and adherence to standards and governance requirements. Provide guidance and support to project teams, vendors, and partners to ensure compliance and alignment with company objectives. 6. Continuous Improvement: Drive continuous improvement initiatives to enhance the efficiency, reliability, and scalability of network optimisation processes. Proactively identify opportunities for optimisation and innovation to deliver superior network performance. 7. Documentation and Reporting: Maintain accurate documentation of standards, policies, and procedures related to network optimisation. Prepare regular reports and presentations to communicate key metrics, findings, and recommendations to senior management and key stakeholders.
· Responsible for delivering 2G/3G/4G/5G radio performance (cell, site and BSC/RNC level) to meet regional/national coverage quality, performance & congestion · Responsible for monitoring Radio KPI’s that reflect customer experience, allowing the business to differentiate in the market and drive-up Net Promoter Score which leads to reduced churn · Responsible for ensuring that the regional radio network is designed optimised and performing at the best possible levels · Liaising with all central Radio project teams to manage the delivery of the access network capabilities into the region ensuring great performance · Driving deployment and operations to ensure data integrity, consistency and accuracy to improve network performance as well as delivering improved coverage by delivery of local regional optimisation plans and designs · Attending to Customer Complaints and ensuring that customer feedback is taken into consideration when driving improvements in network performance by liaising with Service Operations, consumer and enterprise business units · Working with Vendors, Suppliers, other Opco’s and deployment teams, Service and Tech Operations and other networks domains in cross functional teams to improve performance · Ensure local radio optimisation processes are as efficient as possible and utilise best practice from across Vodafone UK, Quality and Performance Teams and the wider industry. · Develop and introduce new efficient ways of working across the regional teams · Fine Tuning of existing radio parameters to provide world class network performance to Vodafone customers. . Being a Tech Project Lead for NE Scotland, NE England and NI Polygons, delivered successfully 3G Shutdown (3GSD) program.
Reporting directly to the CEO and COO of Principals, enabled the change required to support the company’s strategy by designing, developing, and implementing the full infrastructure (people, processes, culture, and organisation structure) needed to support that strategy. Inputs utilised by undertaking Market Intelligence and Research, Customer and Competitors Analysis. Designed and implemented the company’s new operating model, which streamlined decision-making and accountability via operating committees. Designed and deployed the metrics/measurement infrastructure required to drive operational and transformational performance. Diagnosed major gaps impeding or limiting growth and worked with executive leaders to close them across the entire organisation. Defining and driving long-term Technology vision and directions to support business strategies and sustain a leading position in technological and innovative domains. Developing technology policy, evaluating standards, preparing governance, and structure along with guidelines for policy management, implementation plans, and outsourcing policy while working cross functionally. The technology component of the transformation involving major network architectural changes to the telco cloud core for scalable, elastic, and reliable networks for improved agility, reduced time to market, supported new services and revenue models, customer experience, and efficiency at a reduced cost. Successfully designed, executed, and managed CEM solutions. Business development of Principals Products and Solutions, contract negotiation for EMEA while assuring quality, compliance, and timely delivery, within budget as per client requirements. Projects delivered for SAYBI business in the UK, MEA and Pakistan included under the realm of: 1. RF Planning and Optimisation (2G/3G/4G/ LTE A CA-CC/VoLTE) 2. RAN Projects Delivery and Quality Management 3. Test and Validation of the RAN Network
Established a new Corporate Quality and Service Assurance (CQA) Technical Department for Etisalat Pakistan (PTCL) Developed technology strategy that aligns with corporate strategy and objectives to provide direction for PTCL strategic planning and implementation teams Developed and managed technological road map and enterprise architecture to provide direction on the adoption of new technologies and optimize the existing infrastructures for optimum QoS Standards adherence and QoE delivery to subscribers/customers Developed PTCL operation, system, and network performance standards and measurement systems to encourage best practices and work efficiency. Carried out technical and non-technical performance management and Quality of Service (QoS) adherence and service assurance audits Monitored and reviewed technological updates to ensure that strategies and road maps reflect new technological trends Provided recommendations regarding strategic direction on key projects and activities of PTCL to ensure that activities are being performed in alignment with strategic plans and policies Cascaded and followed up the execution of Technical Strategic Plan and Technology trends to ensure that the activities are being monitored and performed in alignment with standards and policies Ensured alignment of PTCL strategy and road map with Corporate strategy and directions to prevent directional conflicts with business users Successfully created Quality Management System (QMS) for the CQA Department and obtained ISO 9001:2008 certification for CQA, contact center: call center and one-stop shops, procurement and technical departments Set up and managed project governance, scope, risk and issues, compliance, standards adherence, resource planning, and reporting.
Establishment of a new Quality Assurance (CQA) Technical Department for Etisalat – PTCL being: o Responsible for overall quality management (quality plan and quality control) of the delivery project with the purpose of obtaining acceptance certificates o Responsible for working out quality standards for the delivery of projects with clients o Responsible for top-quality issues, management, and reporting to project managers for timely resolution o Responsible for ensuring clients/partners work in accordance with quality standards o Responsible for managing field quality auditors o Resolution of customer complaints regarding coverage and poor quality of services o Managed 140 strong team – RF & Transmission Planners, Optimization & OSP Engineers, Drive Testers, Riggers, and technicians delivering: Troubleshooting and KPI improvement of 3G worst performing cells, Network Optimisation activities including Drive/Field Tests and reporting/recommendations, BSS and OSS Statistics and KPI’s analysis, RF Network Redesign where required, Neighbor audit for potential missing neighbors, etc.
Being Responsible for Sales, identifying potential customers, and understanding customer business needs and goals (Market Intelligence and Research, Customer and Competitor Analysis) o Meeting with customers to develop technical and commercial relationships o Determining solutions to address customer-specific needs and requirements o Managing RFI and RFP technical answers and solution design; o Presenting and demonstrating all of the company’s management product offerings o Installing and managing customer technology trials o Providing technical input into the implementation of the company’s solutions o Serving as the focal point for all non-support technical issues and questions on assigned accounts o Providing training and consultancy services where appropriate During FY 2006 – 2008, AIPPL successfully managed to make a business of Multi-Million GBP by selling Aircom Products and Consultancy Services in the Pakistan mobile industry. The clients served included both operators and vendors like Mobilink, Telenor - NSN, UFONE – Huawei, Telenor – ZTE, etc.
While working at Aircom International UK, I established the Aircom International Pakistan (Private) Limited (AIPPL) office (Including all regulatory compliances, etc) in Pakistan as the 18th international office for the company on 10th May 2006. Being Project Director for Network RO & Opt included: o RF Planning, Pre and Post activation checks, KPIs commitment and verifications, integration checks, end client handover checks of approximately 3500 sites worked being subcontractors of NSN for TELENOR Pakistan in the complete South and central 2 regions of Pakistan. o RF and Transmission Network design, site surveys, best candidate’s acceptances, Final RF/TXR Plans Lock/Acceptance for 85 sites Network Roll Out in Northern Region (Chitral) of Pakistan. Worked as a Subcontractor of ZTE for TELENOR Pakistan. o Drive Test Logs analysis and detailed reporting on issues with remedial actions and monitoring for improvement based on correlated findings including Performance Stats/KPIs and Network Design parameters to deliver desired business objectives. o Monitoring and Troubleshooting of KPIs for worst performing cells of GSM/GPRS/EDGE networks of Mobilink, Ufone, and Telenor Operations in Pakistan. Root cause analysis and remedial recommendations for improvements including Network Performance Management, Business Improvement, and Capacity enhancement solutions.