Istanbul, Istanbul, Türkiye
As a Hacettepe University graduate with a degree in Economics, I've honed my analytical skills to excel in the field of data analysis. Currently, I am applying these competencies as a Data Analyst at Teknasyon, where I specialize in cohort and LTV analysis, performance marketing relations, and profit and loss reporting. My proficiency with tools like Google Analytics and Microsoft Power BI enables me to transform data into actionable insights. My recent role involves close collaboration with the marketing team, providing them with data-driven recommendations that shape our strategic decisions. Through rigorous analysis and reporting, our team has developed optimization strategies that have significantly impacted the company's financial efficiency. I'm motivated by the challenge of enhancing our market position and am committed to bringing a unique perspective to drive our organization's success forward.
Cohort and LTV Analysis and Performance Marketing Relations: Conducted monthly cohort analysis and LTV (Customer Lifetime Value) analysis to measure the success of B2C applications within the company. It calculated and analyzed key performance metrics such as ROI/ROAS, CPA, CPI, and CTR, F2P. Presented analysis results to the performance marketing team, providing recommendations for effective budget management and contributing to strategic decision-making processes. Developed budget forecasts and optimization strategies using analysis results to ensure efficient management of performance marketing budgets. Profit and Loss Reports and Analysis: Responsible for monitoring and reporting the company's profit and loss status weekly. Analyzed revenue and expenses to evaluate business performance and guided executives in strategic decision-making. Visualized data to provide decision-makers with easily understandable reports, offering a clear view of the company's financial situation. Astrology Applications Performance Reports and Automation: Prepared specialized reports to measure and analyze the performance of the company's astrology applications. It calculated and analyzed key metrics such as ROI/ROAS, CPA, CPI, and CTR, F2P for these applications. Developed data flows and automation processes for automatic generation of reports, saving time and increasing efficiency. Regularly shared these reports with the marketing team, contributing to data-driven decision-making for optimizing marketing strategies.
Prepare financial and operational reports To analyze the company's growth Working on Excel and Tableau Prepare government reports such as EVAS(Central Bank of Turkish Republic) and ETBIS( Ministry of Commerce) Following daily the transactions of the company and presenting these transactions to the board of directors with using financial metrics Following financial perimetric and prepare the data to show the strategy to increase the profits of the company Following the numbers of other fintech companies and determining our company's position in the market Analysis of the company's KPIs for marketing, product, sales etc departments.
Sales Assistant Support the customer relations team and checkpoint operation Responsible for the aisle layout of my department the safety product Set financial goals weekly and planned activities accordingly
I worked in this company for the HR department. I learned the preparation of employee’s files and payrolls. I have observed interviews.