Asbjørn Hvillum

Freight & Production Strategy | Textile Supply Chain & Inventory Solutions | Former Maersk - Global Head of Network & Market

Denmark

About

I thrive on bringing ideas to the table, conducting deep strategic analysis, and turning insights into tangible initiatives. I’m optimistic by nature, passionate about progress, and enjoy building strong, trusting relationships across teams and functions. Outside of work, I’m a proud husband and father of three kids (7y), (10y), (12y). I love being out in nature – whether it’s long family walks, a run through the forest, or a quiet morning swim in the lake. I’m also passionate about topics like mental wellbeing, personal finance, and architecture. In 2022, my wife and I took on the challenge of renovating a 1900s home south of Aarhus. With no updates in over 30 years, we’ve transformed it into a beautiful space inspired by classic styles like Neo-Renaissance and Neoclassicism. Through the process, I’ve sharpened my skills in project management, hands-on craftsmanship, and design – and gained a deep appreciation for quality and detail. I enjoy my coffee black- Let’s connect.

Experience

  • Sales | Supply Chain & Freight Optimization at Kuube Logistics
    Feb 2026 - Present · 5 mos

    I work primary with fashion, interior and non-food importers who want more control over their freight and supply chain setup. Most companies I meet don’t actually have a transport problem - they have a structure problem. Their setup is built around how forwarders operate, not how their own business runs. That typically leads to three things: – Lack of control and constant firefighting – Hidden costs in freight and sourcing – Too much dependency on a few fixed solutions My role is to challenge that setup and rebuild it around the company’s actual flow of goods, volumes and commercial priorities. I primarily work with: – Freight and landed cost optimization – Supply chain structure and flexibility – Aligning logistics with sourcing and buying strategy

  • Founder | Off-Price Inventory & Supply Chain Solutions at VIKING STRATEGY GROUP
    Oct 2025 - Present · 9 mos

    I work with supply, inventory and distribution across the textile and fashion value chain. Through my network in Bangladesh and Asia, I get access to larger off-market inventory positions - often surplus production or cancelled orders from buyers. These volumes are placed into wholesale and outlet channels across Europe and international markets. For buyers, this typically means: – Access to volume at the right price – Opportunities that are not publicly available – Faster decisions on ready-to-move goods For brands and producers: – A way to release tied-up capital – Monetize excess production without disrupting primary channels I stay involved from sourcing to delivery — making sure pricing, freight and timing actually work in practice. This is not a catalogue business. It’s opportunity-driven.

  • Advisory & Networking at NORD TEXTILE
    Feb 2026 - Present · 5 mos

    Friend of the House with focus on network, advisory and selected strategic involvement with brands in the textile space. Not involved in daily operations. Primarily engaged in: – Commercial and operational sparring – Supply chain and sourcing discussions – Connecting people and opportunities within the

  • Strategic Innovation Consultant at NextGen Innovation
    Jun 2025 - Sep 2025 · 4 mos

    Advisory engagement focused on strategic partnerships and business development at the intersection of traditional shipping and emerging AI technologies. Project Scope: • Leading digital transformation initiatives for logistics companies • Conducting market analysis and due diligence for technology adoption in freight forwarding • Building value propositions for AI-enhanced logistics solutions (targeting +30% productivity improvements) • Developing strategic partnerships between traditional shipping operations and AI/ML technology providers • Market positioning strategy for return to senior leadership roles in shipping sector Working with 140+ skilled developers to build leading SaaS solutions adapting latest AI technology for freight forwarding efficiency.

  • A.P. Moller - Maersk (Full-time · 4 yrs 9 mos)
    • Global LCL - Head of Network & Market
      Jul 2023 - Aug 2025 · 2 yrs 2 mos

      I led strategic initiatives for product development on Maersk' LCL product - Utilization, Maersk own consolidation network, gateway performance, and the development of tools that drive efficiency and growth. My biggest achievements and highlights in this role: - Reporting to Global Transported by Maersk LCL Product Manager - (CEO -3) - Doubling the growth of Maersk own consolidations from 400 to 800+ lanes in 2 years. - Monthly broadcast communication to product community. - Driving a high growth ratio - Supporting commercial teams on strategy & solutions for global accounts. - Turning ambitions & ideas into product vision and product roadmap. - Leading developments & Initiatives supported by tech & Data Analyst teams. - Reciever of Maersk Star Award 2024

    • Regional LCL Manager (Nordics)
      Dec 2021 - Jul 2023 · 1 yr 8 mos

      I had the privilege to scale the LCL product in Nordic countries (DK, SE, NO, FI, LT, LV, EE) after Damco International were integrated under Maersk brand. I had full product & PNL responsibility and reported to the Maersk Nordics Leadership team. One of the main success drivers were my background from sales, why I understood the importance of a stable, competitive and confident product to sell. I was heavily involved in new acquisitions, pipeline management, marketing, operational excellence, procurement & pricing. Most importantly, I had a very fun time being on the journey of the rapid growth and creating the fundamentals for the Nordic LCL product. - Product management - Collabroation with business stakeholders - Grew volume by 300% in 2022. - Scaled the direct consolidations from 5 to 50 lanes in 2,5 year. - Built a solid product team across countries with direct reports. - Responsible to deliver ROFO and budget.

    • Sales
      Dec 2020 - Dec 2021 · 1 yr 1 mo