Dubai, United Arab Emirates
Performance-driven Digital and Growth Marketing Specialist with 9+ years of experience across performance marketing, acquisition strategy, growth planning, organic growth, revenue operations, and full-funnel digital execution. Experienced in planning and executing paid media campaigns across Google Ads, Meta Ads, LinkedIn, TikTok, Snapchat, and X, with a strong focus on lead generation, revenue growth, CPL optimization, conversion quality, and ROI improvement. Also experienced in supporting e-commerce growth through paid campaigns, SEO, Google Merchant Center, product visibility, and sales-focused performance tracking. Skilled in acquisition and growth planning, campaign execution, budget allocation, P&L planning support, funnel optimization, performance reporting, and cross-functional collaboration with sales, product, creative, and development teams. Strong technical marketing experience across Google Analytics, Google Tag Manager, Looker Studio, Google Sheets, Google Search Console, Google Merchant Center, Meta CAPI integration, event tracking, conversion tracking, CRM attribution, and performance dashboards. Strong background in SEO, technical SEO, content strategy, keyword research, website audits, landing page optimization, and organic acquisition. Also experienced in emerging organic growth areas including GEO, AEO, and AI-driven search optimization. Known for combining hands-on technical execution with data-driven growth strategy to improve acquisition, conversion performance, reporting accuracy, and overall business growth.
Key Responsibilities: • Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms. • Analyze campaign data to derive insights, improve ROI, and scale successful efforts efficiently. • Conduct A/B testing on creatives, audiences, and bidding strategies to continuously enhance campaign effectiveness. • Collaborate cross-functionally with product, design, and analytics teams to align growth strategies with business goals. • Manage end-to-end funnel tracking and attribution to identify growth levers and optimize user journeys. • Monitor KPIs such as CAC, ROAS, CTR, CVR, and LTV to inform strategic decision-making. • Stay updated with industry trends and platform changes to maintain a competitive edge in digital marketing performance.
Performance Marketing: • Led product development and campaign management within paid media channels, focusing on driving performance and revenue. • Developed comprehensive strategy and planning for multi-channel paid campaigns, primarily across Google Ads (Search, Display, Shopping). • Oversaw campaign setup and execution, ensuring alignment with audience targeting, funnel stage, and business goals. • Conducted A/B testing on creatives, audience segments, and landing pages to continuously optimize results. • Focused on building high ROI-centric campaigns to maximize return on ad spend (ROAS). • Drove lead generation and customer acquisition through targeted, data-driven campaigns. • Managed e-commerce advertising, including Google Merchant Center feed submission and optimization. • Implemented advanced conversion tracking and Google Tag Manager configurations to monitor and attribute campaign performance accurately. SEO: • Executed product-led SEO strategies aligned with growth goals and product roadmaps. • Handled technical SEO tasks, including site audits, crawlability improvements, and page speed optimization. • Delivered impactful on-page SEO, focusing on keyword optimization, metadata, and internal linking. • Built authoritative off-page SEO strategies, including link-building and digital PR. • Developed conversion-focused SEO strategies to enhance user intent alignment and funnel performance. • Created topical authority through content clustering, keyword mapping, and structured content strategies. • Applied semantic SEO best practices to improve search visibility and content relevance.
Key Responsibilities; - Product Improvement (Web & App) - Google Ads, optimizing campaigns and overseeing spends to meet target ROI - User Behavior Analysis by keeping track of new and old users. - Technical SEO - On-Page SEO - Off-Page SEO - Content Marketing Strategy -CRM & Emailers - SMM - Organic App Installs through App Store Optimization