Doha, Qatar
Development, planning and execution of commercial and digital growth strategies. Identifying conversion optimisation and translating implementation plans across product, sales, finance and data. Owning customer insight and campaign strategies across CRM, paid media and website. Funnel optimisation, developing acquisition and retention strategies and brand awareness. Customer data platform expertise and unified customer scoring development.
Lead data analyst for the Benelux region. Identifying expansion and risk management strategies specially for forecourts. Pricing analysis , quarterly reviews with regional managers, performance dashboards for execs.