Pakistan
Accomplished sales and marketing professional with 16 years of experience a proven track record in various roles, including Zonal Sales Manager , Assistant Zonal Sales Manager, Territory Sales Manager, and Business Development Executive. Adept at developing and executing strategic sales plans, consistently exceeding targets, and driving revenue growth. Skilled in identifying and capitalizing on business opportunities, building and nurturing client relationships, and executing effective marketing campaigns to enhance brand visibility. Possesses strong leadership skills, market analysis capabilities, and a commitment to delivering exceptional results. Known for adaptability in diverse business environments and collaborating seamlessly across teams to achieve common objectives. Committed to driving revenue growth, expanding market presence, and contributing to the overall success of the organization.
Professional Sales Experience 15 years Currently working as Senior AZSM (Assistant zonal sales manager) General Trade in Rawalpindi, Islamabad & Peshawar(LMT +IMT) after being promoted to senior scale and handling team of 8 TM's with 30 Sr's and 7 merchandisers. • Distribution wise, TM wise target achievement with 100% KPI’s execution. • New Distributor opening at an assigned area while taking care of ROI’s of new and existing distributors. • Giving sales trainings to my team on regularly basis to keep their motivation level high. • LPPC , Unique productivity and call productivity monitoring on daily basis in morning evening meetings. • Warehousing & logistics operation smoothness coordination with Depot team • Supervision of sales and visibility teams on special assignments with EDGE. • Stock audit at warehouse of both 3rd party & distributor • Penetration drives monitoring through each TM and SR’s. • More store exploring on daily basis through route riding. • Working on numeric distribution to strengthen distributor business and achieving overall company desired growth category wise. • Making cluster flower type PJP’s to save time and expenses of team. • Daily monitoring of expiries and market returns. • Solving issues related to cheques/cash collection of big volume generating stores. • Controlling and designing promotional activities at stores having relevant category good footfall. • Making joint business plans with good potential customers and hiring spaces at hot spots to enhance the product visibility and sales. • Taking care of secondary gondolas and POP materials where deployed. • Working within the rules and regulation assigned by the company and market norms.
Worked as an (B.D.O) and handling a team of 10 SR's of City and Isb territory. Main job responsibilities were as follows: • Monthly sale wise target achievement. • Taking orders from shops of an assigned area daily through flower type PJP to save energy and cost of SR. • Checking competitors company activities. • Making good relationship with shop keepers. • Daily monitoring of market returns.
Young’s Food Pvt Ltd(Dec 2013 Till Date) Worked as Assistant Zonal Manager AZM Modern Trade (LMT, CSD, USC, HYPERSTAR,Imtiaz and METRO) after being promoted from TSM. Main Job responsibilities are as follows ; • Distribution/account wise target achievement of LMT and DMT (CSD, USC, HYPERSTAR, Imtiaz ,METRO). • Giving sales trainings to my team on regularly basis to keep their motivation level high. • Making sale forecast numbers before the start of year to align the overall team on right track to achieve the overall YTD target. • Monitoring account wise/Sku wise target achievement by visiting distributors and market potential areas on daily basis. • Daily monitoring of expiries and market returns and finding their route cause. • Controlling and designing promotional activities at LMT’s and potential retail areas. • Making joint business plans with good potential customers and hiring spaces at hot spots to enhance the product visibility and sales. • Controlling third parties for activities running on different areas. • Noticing all the good hot spots for bill boards branding and supplementary advertisement. • Monitoring Unique & Call Productivity with LPPC through entire team on daily basis to achieve the desired growth on all channels of the company. • Working within the rules and regulation assigned by the company and market norms.
Main job responsibilities were as follows: • Product wise target achievement. • Making presentations and presenting on multimedia screen for convincing customers, • Finding customers on internet and convincing them to buy our products. • Giving after sales services to customers.
Worked as Business Development Executive in Key accounts for two distributions in Rwp & Isb. Main job responsibilities were as follows: • Distribution/account wise target achievement. • Daily monitoring of expires and market returns. • Taking care of branding and shelf spaces on contract at different stores. • Controlling promotional activities at stores. • Making good relationship with store managers/purchasers and different persons of competitors company. • Daily market visit at all stores and solving problems of SR's, merchandisers and delivery man. • Solving issues related to cheques/cash collection of stores. • Daily observing of all the activities running on stores of all the companies. N E S T L E P R O J E C T Worked for 2 months during job in Smart Draw 2010 software in which I had done following things: • Made maps of all the key accounts in Rawalpindi and Islamabad showing each and every product of all the companies present in the aisles of stores. One can easily see any layout and products present in each shelf by simply opening the file without visiting outlet. • Noted down all the contracted shelf spaces of Nestle and all others companies. • Noted down all branding of companies present inside and outside the stores. • Noted down all the end modes hot spots hired by the companies with shelf rentals.