Israel
In 2022, a cybersecurity client brought me in-house to help with their content. I wrote the blogs, web copy, ebooks, reports, datasheets, and other materials that positioned us for a reported $300M exit. Now, I'm back writing content for Writehook clients, helping generate leads and positioning them for whatever happens next. Are you ready to upgrade your content game? Let's talk.
I work with clients from across different industries to write marketing content that engages, informs, and drives customers to take action.
Experienced senior technical research professional in the cybersecurity sector, adept at driving innovation and securing digital landscapes. Proven track record in developing cutting-edge solutions, leading research teams, and staying ahead of evolving cyber threats. Specialized in threat intelligence, vulnerability analysis, and strategic risk mitigation. Passionate about advancing cybersecurity knowledge through publications and industry collaboration. Committed to fostering a secure digital future.
Senior writer turning technical materials into accessible marketing content
I help our SMB customers create fully trackable digital marketing campaigns, allowing them to harness the power of digital. This company evolved into Writehook.
I managed Amdocs social media, creating a digital journey for our 250K+ followers. I work with internal stakeholders and external agencies to tell Amdocs story in the most understandable way for our followers.
I manage Amdocs' social channels, which have attracted nearly 200,000 followers and employees located around the world. These channels have grown significantly since I began managing them, including a 163% increase in overall followers, with a 203% increase in LinkedIn followers on the corporate page (56K to 170K). My responsibilities include: * Planning and executing comprehensive social media campaigns for business units * Writing blog posts and social media posts across all channels * Creating and curating content, including live and professionally produced videos * Utilizing analytics in the decision-making process * Training employees on how to best utilize social media * Coordinating with third-party vendors that utilize our social tools
Wrote and managed responses for multi-million dollar RFXs * Managed the complex proposal response process – which included broad presales, legal, financial and engineering teams – and wrote Amdocs' technical and commercial responses * Wrote, edited and coordinated company's responses and proposals for worldwide sales opportunities, including the Executive Summary and Commercial Proposal, in an effort to deliver the most persuasive and professional sales packages * Ensured that the company's marketing messages were current and consistent
Built a start-up around an iPhone application that allowed parents to create and order sports cards featuring their children. I * Created the product * Raised capital * Selected the technical vendor * Managed the project * Developed the social marketing strategy * Created marketing content (blogs, videos and social media posts)