Arwin Touw

Owner Managing Partner LIVE ON THE BEACH | Owner & Executive Producer AT Events | Owner Texelliner B.V. Nachtbus Texel | Owner Landhuys Noorderhaecks

The Hague, South Holland, Netherlands

About

# Founder and Executive Producer of AT Events; responsible for a great variety of (arena) concerts, showcases, incentives, festival, corporate events and marketing communications. #Founder and Executive Producer of Beatstad Festival featuring performances by Anouk, P!NK, Within Temptation, Keane, Golden Earring, VanVelzen,#LIVE, Kane, DI-RECT, Ilse DeLange and many more. #Founder and partner of LIVE ON THE BEACH, a concept and branding company started in 2015. Live Department develops event & television programs focusing on entertainment events that attract media attention and high ratings. Clients have included; DI-RECT; live event and broadcasting of 15 Years DI-RECT Live in Concert at The Hague beach. TV series Hotel DI-RECT; 10 days real life (the way to), Marco Borsato (Live on the Beach), Doe Maar (Live on the Beach), Anouk (Live on the Beach) and Golden Earring (Live on the Beach) #Executive Event Producer of event broadcasting and/or DVD registration; Beatstad Festival, Kane Singles Only, Black Symphony ft.Within Temptation & Metropole Orchestra, Eten & Drinken, Elements ft.Within Temptation, Kane live at Almere beach, Kane live at Feijenoord stadium, 15 years DI-RECT live at The Hague Beach, Peace One Day Concert, Girls first concert, Because I’m a girl in concert, 200 years anniversary Prinsjesdagconcert. # Marketing, media and event formats; Beatstad Festival, Black Symphony, Eten & Drinken, TMF Awards Festival, 15 Years DI-RECT, Your World Festival, Festival ONE, Because I’m a Girl in Concert, The Hague United for UNICEF, Music City The Hague Showcase, Beatstad Heats, Hi Valentines Party, Gotham City Dance Party, Dance Classics Party, Mega Dance on tour, Girls First Concert, Kinderparkpop, An evening with José Carreras & Alessandro Safina, Peace One Day Concert, 100 Years Peace Palace, Jazzin’The Hague, NSS2014 Time out!, Party of the year!, Kane Singles Only, Night of the constitution, VNG congress party, Kuip concerts and many more.

Experience

  • Founder | Managing Partner | Executive Producer at Live Department | LIVE on the BEACH
    Jan 2015 - Present · 11 yrs 6 mos

    Founder & partner Live Department Netherlands. Dit bedrijf ontwikkelt en produceert live concepten, concerten en televisieprogramma’s met focus op live entertainment. Een goede marketing strategie en de juiste mediamiddelen zijn hierin altijd het middelpunt en zorgen voor veel media aandacht, hoge kijkcijfers en veel bezoekers! Founder and partner Live Department Netherlands, a concept and branding company started in 2015. Live Department Netherlands develops event and television programs focusing on entertainment events that attract media attention and high ratings. Projects: - Jubileumconcert: 15 Jaar DI-RECT, - Televisieprogramma: Hotel DI-RECT, - Concert: Golden Earring LIVE on the BEACH 2016 - Concert: Marco Borsato LIVE on the BEACH 2016 - Concert: Anouk LIVE on the BEACH 2017 - Concert: DOE MAAR LIVE on the BEACH 2017 - Concert: Golden Earring LIVE on the BEACH 2018 - Concert: Anouk LIVE on the BEACH 2018 - Concert: KEANE LIVE on the BEACH 2019 - Concert: Celebrate the 90's 2019 - Concert: Krezip LIVE on the BEACH 2022 - Concert: Tino Martin & Friends LIVE on the BEACH 2022 - Concert: Kensington en De Staat - LIVE on the BEACH 2022 - Concert: Celebrate the 90’s 2022 - Het Grootste Zomerfeest van Nederland 2022 - Concert: Anouk en Bløf - LIVE in the BEACH 2023 - BEATSTAD Festival 2023 - Het Grootste Zomerfeest van Nederland 2023 - Concert: Acda en de Munnik - LIVE on the BEACH 2024 - Concert: KANE - LIVE in the BEACH 2024 - Het Grootse Zomerfeest van Nederland 2024 - Concert: Tino, Mart & André - LIVE on the BEACH 2024 - Concert: André Hazes en Vrienden - Proosten op het Leven 2025 - Concert: Goldband en Chef'Special - LIVE on the BEACH 2025 - Het Grootse Zomerfeest van Nederland 2025 - Concert Tino Martin - LIVE on the Beach 2026 - Het Grootse Zomerfeest van Nederland 2026 - Beatstad Festival 2026 - Concert Guus Meeuwis & BLOF LIVE on the BEACH R2026

  • Owner, Executive Producer at AT Events
    Jan 1988 - Present · 38 yrs 6 mos

    AT Events; responsible for a great variety of (arena) concerts, showcases, incentives, festival, corporate events and marketing communications. Artist have included; Anouk, Acda en de Munnik, DI-RECT, P!NK, Van Dik Hout, de Dijk, Kane, Within Temptation, BLØF, Doe Maar, The Deaf, Keane, Pat Smith, Playground Zer0, The Indien, Soulsister Dance Revolution, Taymir, Armin van Buuren, Black Eyed Peas, N.E.R.D., Sunnery James & Ryan Marciano, Hardwell, Esmeé Denters, Nick & Simon, 30 seconds to Mars, Stromae, Waylon, The Party Squad, Dio, Billy the Kit, Don Diablo ft. Dragonette, Jim Bakkum, De Jeugd van Tegenwoordig, Chuckie, Kensington, Ilse DeLange, Handsome Poets, The Womb, WOOT, Fexet, Noblesse, Live, Friends of the Family, Tears & Marble, Tim Akkerman, Jara, Leo Blokhuis, Project Bongo, Kuenta I Tambu, Golden Earring, PollyAnna, Torus, Bombay Show Pig, Rigby, Gers Pardoel, Racoon, Caro Emerald, Miss Montreal, Guus Meewis, Indian Askin, Pink Project, Wibi Soerjadi, Jose Carreras, Alessandro Safina, Paul van Dyk, Natasha Bedingfield, The Feeling, Jude Law, Carlinhos Brown, Miquel Bosé, Trijntje Oosterhuis, Residentie Orkest, Caro Emerald, Il Novecento, Diggy Dex, Kenny B, Marco Borsato and many more. Clients have included; C1000, KPN, LG, TMF, Municipality The Hague, UNICEF, WarChild, Volvo Ocean Race, KPMG,Bevrijdings Festival The Hague, MTV Network, Parktheater The Hague, GHOR/GGD Haaglanden, Rotterdam Festivals (Your World), FTV Productions, Rotterdam Marathon, Vodafone, Masterfoods, Herome Cosmetis, Plus Supermarkt, VNG, RTL Entertainment, RTL Productions, Royal Beach Concert, The Hague Jazz, House of Representatives of the States-General, L.S.V. Minerva, Peace One Day, Red Cross, R.J. Reynolds Tobacco Company, and many more.

  • Eigenaar at Landhuys Noorderhaecks Texel
    Jan 2020 - Present · 6 yrs 6 mos

    Landhuys Noorderhaecks ligt in het prachtige zuiden van Texel op 250 meter van het Nationaal Park Duinen van Texel. Direct achter de Prins Hendrik waddendijk en met de veerboot op loopafstand is deze locatie een verrassende vakantieplek. Waar de Waddenzee overgaat in de Noordzee, verscholen achter groen, biedt het Landhuis de rust en ruimte van Texel gecombineerd met een goede bereikbaarheid van de populaire dorpen, busdienst, het Nationaal Park Duinen van Texel, natuurgebieden de Mokbaai en de Hors en het strand. Een ideaal startpunt voor activiteiten in bos, duin, strand en zee. Landhuys Noorderhaecks bestaat uit een woonhuis, een 4-persoonsrecreatieappartement, twee luxe 2-persoons suites en een monumentale schapenboet uit ca. 1890. De totale oppervlakte van het landhuis en omliggende erf bestrijkt bijna 8.000m². Oorspronkelijk is het rond 1961 als boerderij gebouwd. In 2018 is het gemoderniseerd en als landhuis heringedeeld. In 2019 is de voormalige stal verbouwd tot recreatiewoning en landhuissuites op zowel de begane grond als op de eerste verdieping. Het landhuis heeft een privé toegangsweg naar een ruime binnenplaats.

  • Eigenaar Texelliner B.V. | Nachtbus Texel at Texelliner B.V. | Nachtbus Texel
    May 2024 - Present · 2 yrs 2 mos

    Nachtbus Texel was a privately initiated late-night transport service on the island of Texel, founded by Arwin and his son Merlijn Touw. The concept was created in response to the lack of safe nighttime transport options for young people, tourists and nightlife visitors during the busy summer season, when public transport and taxis were very limited on the island. Operating mainly during weekends, the night bus connected popular nightlife locations such as De Koog, Den Burg and De Cocksdorp. The initiative was supported by local hospitality businesses, community partners and the municipality of Texel, with the aim of improving both accessibility and public safety. Nachtbus Texel was more than simply a transport service — it was designed as a social and community-driven project focused on road safety and responsible nightlife transport. Before the service existed, many young people travelled home late at night by bicycle or on foot along dark rural roads after visiting bars, clubs and events. The night bus offered a safer alternative while also supporting the island’s hospitality and events sector. The project received considerable media attention because it was developed entirely through local entrepreneurship and community involvement. Merlijn Touw even obtained a professional bus driving licence to help operate the service himself. The bus was also used during events and festivals on Texel, including WAVES. Although Nachtbus Texel was widely praised as an innovative initiative for the island, passenger numbers ultimately proved lower than expected, making the operation financially difficult to sustain. In 2025, it was announced that the service would come to an end due to economic viability challenges.

  • Secretaris/bestuurslid at B&B Vereniging Texel
    Aug 2023 - Present · 2 yrs 11 mos