Austin, Texas Metropolitan Area
I’m a growth marketing leader with over 15 years of experience helping organizations attract, engage, and retain customers in meaningful ways. My background is rooted in SaaS and digital product marketing, where I focus on building sustainable, data-driven strategies that drive real revenue growth, not just short-term wins. What I enjoy most is connecting the dots between data, customer behavior, and creative execution to uncover new opportunities for growth. Over the years, I’ve scaled programs across multiple channels, always with an emphasis on improving the full customer lifecycle experience. Today, I’m focused on accelerating growth at Silktide, where we help organizations improve digital accessibility, ensure compliance, and deliver better user experiences at scale. Operating in a highly specialized space, I lead lifecycle marketing and demand generation strategies that turn nuanced product value into measurable pipeline growth.
I lead digital transformation and growth initiatives for brands, startups, and government agencies, specializing in the intersection of performance marketing, AI-driven automation, and e-commerce. Key Responsibilities & Impact: - Growth Architecture: Designed and scaled full-funnel marketing strategies across B2B, B2C, and B2G sectors, focusing on demand generation and lifecycle optimization. - AI & Automation: Integrated AI tools into marketing operations to streamline workflows and improve lead conversion rates. - Martech Oversight: Managed complex deployments of CRM and automation platforms, including HubSpot, Salesforce, and Marketo. - Technical Implementation: Developed conversion-focused web environments using WordPress and Shopify to support paid media and retargeting efforts. Selected Engagements: - University of Texas at Austin: Instructed the Digital Marketing Certificate Program, mentoring professionals on campaign design, analytics, and emerging AI tools. - U.S. Air Force (via CSC): Supported a digital modernization project in Biloxi, MS, focusing on internal communications and user adoption workflows. - Southern University at Shreveport (SUSLA): Executed a full digital overhaul, implementing student acquisition funnels and automated marketing systems. - Veteran Support Projects: Designed outreach platforms and mobile-first experiences to improve engagement within veteran communities.
I led growth initiatives at Silktide, focusing on scaling our market presence through data-driven acquisition and lifecycle marketing strategies. My role is centered on bridge-building between marketing, sales, rev ops and product to create seamless, high-converting customer journeys that reflect Silktide's commitment to a better web.
Led global demand generation strategy for Buildxact, a SaaS platform transforming residential construction estimating and job management. My role focused on creating scalable, measurable marketing programs to drive pipeline growth, customer acquisition, and market expansion across North America. Key initiatives: • Developed and launched an integrated ABM strategy targeting mid-market construction pros and dealers • Managed paid media, content, email automation, and lead nurturing to support full-funnel growth • Partnered cross-functionally with Product and Sales to align messaging and lifecycle campaigns • Implemented a performance-based reporting framework using HubSpot, Salesforce, and GA4 • Introduced OKRs to measure marketing impact across lead quality, velocity, and conversion During my time at Buildxact, I helped modernize the demand gen engine to be data-driven, scalable, and aligned with GTM priorities in both the North America and Australian markets.
Led growth marketing for Genesis Digital, the company behind Kartra, EverWebinar, and WebinarJam-platforms used by creators and entrepreneurs worldwide. My role focused on acquisition, lifecycle marketing, and funnel optimization across a suite of SaaS products generating 8-figure annual revenue. Key initiatives: • Owned global paid media, acquisition email, and content strategy to increase trial-to-paid conversion and reduce churn • Scaled performance marketing channels, including Google Ads, YouTube, and Meta, to drive new user acquisition • Revamped onboarding and lifecycle email journeys to support user activation and retention • Collaborated with product, dev, and CX teams to align GTM efforts with platform enhancements • Used cohort analysis, funnel metrics, and customer segmentation to guide campaign decisions My work helped bridge performance marketing with product-led growth, resulting in a more cohesive customer journey and stronger unit economics across key product lines.
Life Line Screening is the leading provider of Preventive Health Screenings to detect early risk for cardiovascular and heart disease and certain types of cancer where we have conducted more than 9 million health screenings worldwide since its foundation and averages over 1 million screenings per year, which include ultrasound scans, blood screenings, and electrocardiographs. I led Life Line Screening's acquisition and retention email channels where my primary focus was to drive revenue for new new leads as well as recurring revenue for our existing customers. Below are some success milestones that I have been excited to be a part of: ▪ oversaw the end-to-end lifecycle for all email leads from acquisition to retention utilizing Marketo, Adobe, Hubspot platforms ▪ created and launched new digital channel (Digital Acquisition) that has generated incremental leads and revenue for the digital business ▪ led and managed PPC agency to help drive Google and Bing Paid Search channels YoY (2018-20) ▪ created and drove digital programs strategy across PPC and email channels that has increased open, CTR and revenue per subscriber through strict multi-variant and A/B testing.