Delhi, India
Master of Fashion Management postgraduate from NIFT, Currently working as an apprentice in Marketing and Digital Operations at Target. Completed my Graduation Project at Reliance Retail as Category Intern for their AJIO business. Previously concluded my Summer Internship with ABFRL-Pantaloons. Prior to NIFT, I worked in the Edtech sector as Business Development Counselor. I demonstrate rich experience in Digital marketing, SEO analytics and Content Building and additionally have interest in volunteering, holding a healthy association with Teach For India.
•Recognized brand webpage gaps and created an outline plan to improve product listing as well as enhance SEO with PI matrix development. •Led competitor analysis for Ajio exclusive brands to create an option plan for the upcoming season essentially based on consumer proposition and trend forecasting. •Cross-functional collaboration to ensure the overall health and expansion of categories including analyzing CTR on brand webpage during campaigns and promo runs on products.
•Responsible to category and product planning for ABFRL's Pantaloon Business. •Accelerated the Private Label Business of the Multi Brand Retail Organisation, Pantaloons for their North Zone team by a comprehensive product forecast as well as competitive analysis for SS'24 product line. •Analyzed Denim sell-through data using Google analytics to streamline store inventory.
•Facilitating mentoring sessions for smooth onboarding of students seeking live 1:1 public speaking and creative writing classes. •Played the key role in customer identification, student analytical screening and devised customer acquisition module. •Achieved 152% year-on-year customer acquisition growth generating 30 lacs+ annual revenue. •Excelled in achieving my target to receive license to sell certification from the organization in a record minimum time of 10 days (allocated period was 35 days).
•Responsible for training and personality development of 20+ underprivileged children from the city of Mumbai, Maharashtra. •Orchestrated a 2-day workshop for the children of 6th grade and their parents under Teach for India campaign 'Teach to Lead' with an aim of inculcating the importance of higher studies.