Bengaluru, Karnataka, India
A blended profile with 10+ years of experience in data-driven lead generation, growth marketing, customer lifecycle management, CRM Process implementation & Email Campaign strategy. Responsible for understanding and optimizing end-to-end Sales and Marketing funnel. Looking at marketing communications throughout the funnel and responsible for taking marketing automation initiatives to the next level. Interact and work with cross-functional teams (Product, Marketing, Creative, Sales, Design) to establish growth strategies to support the company's revenue goals. My approach to growth marketing is agile, data-driven, and focused on experimentation and learning. I work with the marketing team by driving collaboration and execution to help achieve goals, improve processes, and ultimately scale Life Cycle Marketing. My core competencies are digital strategy, performance marketing, display advertising, CRM, and Data Analytics. - Audit current campaigns, create a growth marketing strategy, and identify conversion optimization opportunities. -Growth Marketing · Product Management · Data Analysis · Customer Acquisition · Online Marketing · Performance Marketing.
LambdaTest is a leading cross browser testing platform that allows you to test your websites and webapps across 2000+ different browsers and OS combinations. Marketing Automation | Customer Lifecycle Management | Digital Marketing Analytics | Customer Journey Mapping | Email Marketing * Strategic retargeting campaigns to aid the conversion of potential customers and lead nurturing. * Administering marketing automation campaigns: testing and analyzing workflow, lead generation, lead nurturing, and lead scoring; and identifying tactics for improvement.
Work with BDR teams to feed the leads for outreach. Strategized entire CRM workflow and outreach campaigns.
• On-boarding the client. • Establishing operational processes and managing work, creating clarity of roles and responsibilities, and defining workflows. • Designed and deployed comprehensive lifecycle marketing program for B2B Technology Industry. • Also working closely with the sales team, senior marketing operations management, and key stakeholders in continuously optimizing the effectiveness of the marketing programs and campaigns and ensuring that marketing and sales efforts stay aligned with the business’s overall goals and objectives. • Manage the CRM system to ensure customer contacts are being captured and segmented properly for targeted campaigns; support CRM workflows to monitor program results and assign opportunities to sales. • Marketing Communications tools • Deep understanding of the total marketing mix and communication strategies • Strategic Consulting, including business plan & sales strategy development.