Bengaluru, Karnataka, India
Arumani Muthu is an engineer turned digital product designer with 5+ years of experience. He is based out of Bengaluru, India. His love for the triad - Graphic design, People Psychology, and Technology made him pursue user experience design. Arumani is adept with the user-centered design approach and firmly believes that - "Designers have to keep punching above their weight, to provide delight to their users." He sees himself as a lifelong student of design and learning. He looks forward to improving his product design skills, strategic thinking, and leadership expertise by being part of pathbreaking technology firms.
In this role, I am currently collaborating with the Photoshop Mobile team to enhance the user experience for the Android application, contributing to both the design library and key features of the application.
I played tennis back in 6th grade but drifted away from it over the years. The urge to return never faded, so in August 2023, I started training again. But after being laid off from ShareChat in January 2024, I went all in—committing to it full-time. For a year, I trained six days a week, focusing on tennis, fitness, and conditioning. My second serve became sharper, my longtime nemesis—the backhand—finally started cooperating, and my forehand saw major improvement. In the process, I lost 20 kg, built endurance, and gained strength. At the same time, my sister had a baby girl after a precious pregnancy. Her name is Aura, and babysitting her became a big part of my days. As it turns out, caring for her was just as rewarding for my mental health as chasing my tennis goals.
After a fulfilling break, I jumped on to lead the CX & Growth charters of Moj - the short video platform of Sharechat. In this role, I get to experiment with leading a team of 3 designers, contributing to the application's discovery, engagement, revenue and retention metrics. Also, I am involved in building the design team's culture, processes and smooth workflows.
I feel that design is a sense that develops via enhanced exposure, experiments, and escapades. This break was one such escapade where I took things slow, staying close to loved ones and exposing myself to the different dimensions of product design - research, psychology, visual design, and content strategy. I learned to build websites using Webflow and documented all my career's work, on my current website ---> arumani.webflow.io On the side, I experimented with learning digital art, data visualization, color psychology, screenplay writing, and designing for accessibility. Consider this break my "Sharpening the axe" phase, where I have reassessed and realigned myself.
Bounce is a dockless two-wheeler ride-sharing solution, on a mission to make daily commute reliable, affordable, and convenient in India. It allows users to pick up scooters from anywhere and drop them off in good parking spaces. As a Product Designer at Bounce, I had the chance to work with an amazing team, designing customer-centered products that took into account the technology, the business, and the growth strategy. My designs were focussed on shaping the consumer behavior to promote good parking habits, to make users return the scooter helmets, to develop a community-driven approach for respecting local traffic rules. I was responsible for crafting user experiences for 25+ impactful features across supply (B2B) and demand (B2C) verticals. Also, I oversaw and contributed to building Bounce's Design system - Disco.