Los Angeles, California, United States
For nearly two decades, Arturo has used his leadership and experience to bring people together on important challenges impacting communities from across the nation. Arturo has emerged as a media sector leader, coalition builder, strategist, policy analyst, public spokesperson, and community organizer with an established expertise in the evolving political, cultural, and demographic trends of the US. He is recognized as a change-agent, community leader, and coalition builder. His leadership and management skills have made him a national leader and spokesperson on behalf of the Latino community and working families across the US. He has appeared in many news stories, interviews, and political discussions through outlets such as MSNBC, ABC, CNN, Time Magazine, The New York Times, The Los Angeles Times, Univision, Telemundo, USA Today, NPR, La Opinion, and many others. Hispanic Magazine honored him with the Hispanic Achievement Award and called him “one of the most influential leaders in the country.” His most recent experience includes serving as President of the Latino Media Collaborative, CEO for Tzunu Strategies, Sr. Public Affairs and Communications Advisor to ImpreMedia, the Deputy Political Director for the Bernie Sanders for President campaign and Executive Director of Presente.org. He has also served in a number of roles including working in the California State Legislature, the Mexican American Legal Defense and Educational Fund (MALDEF), and as the founding Executive Director of the Council of Mexican Federations (COFEM), one of the largest immigrant led organizations in the nation.
As news organizations continue to grapple with how to adapt and transform to a new digital based era, Arturo provides critical advice and strategic consultation to ImpreMedia's leadership during an important resurgence in the news organizations history. Arturo provides works with the leadership on public policy, political, strategic partnerships, fundraising, and special projects. ImpreMedia publishes the largest, oldest, and most reputable print and digital Spanish-language daily newspapers, sports magazines, and journals for Latinos in the United States. La Opinion in Los Angeles, El Diario in New York, La Prensa in Orlando, La Raza in Chicago, La Opinion de la Bahia (formerly El Mensajero in the Bay Area, CA), and other print and digital platforms reach tens of millions of readers each week. ImpreMedia continues be on the front lines in providing critical news reporting and information on important issues impacting Latino families on health, immigration, politics, the economy, sports, entertainment, and other areas.
In this new leadership role at mitú, the leading Latino digital company in the nation, Arturo broke new ground in how a new media company can interact with Latinos on a number of critical fronts of importance to the community. Leading strategic partnerships, issue driven content development, civic engagement initiatives, public affairs, building a more inclusive pipeline for innovative content creation, and high impact strategic initiatives are some of the exciting areas Arturo worked on for the company.