Düsseldorf, North Rhine-Westphalia, Germany
With 20+ years of international experience in media, marketing, and advertising, I’ve built and led high-performing teams, shaped go-to-market strategies, and driven sustainable growth across Europe. As VP International Sales at RTL AdAlliance (RTL Group), I’m leading a transformation and change process across sales strategy, organization, and commercial models—co-designing product development and supply strategy to align with evolving market needs. Previously, I built RTL AdConnect’s German business unit from scratch, expanding our client footprint across DACH, CEE, the Nordics, and Israel. Before RTL, I held senior leadership roles at Mediacom (WPP), managing global client portfolios and communication strategies. My career spans London, Moscow, Stockholm, Düsseldorf, and Cologne—giving me a broad, adaptable view of international business and media culture. Multilingual and multicultural, I speak five languages (English, German, Swedish, Spanish, Polish) and blend life across Sweden, Poland, Spain, and Germany—bringing cultural fluency to every partnership. My leadership profile is an eNFp – The Charismatic Visionary. I lead with Servant Leadership and a coaching mindset—empowering teams, building trust, and driving collective success.
As VP International Sales at RTL AdAlliance, I’m driving a strategic transformation and change management process of our global sales organization—reshaping how we go to market, engage clients, and generate value across international territories. My role spans four core areas: 🔹 Sales Organization Design – Leading the redesign of our structure, roles, and processes to build a more agile, scalable, and collaborative sales force. 🔹 Go-to-Market Strategy – Defining new segmentation models, client engagement approaches, and value propositions tailored to evolving media buyer needs. 🔹 Business & Commercial Model Innovation – Co-creating new revenue models, partnership frameworks, and deal structures to future-proof our offering. 🔹 Product & Supply Strategy – Working closely with product, tech, and inventory teams to shape new offerings, bundling, pricing, and market-fit. I collaborate across leadership, regional markets, product, and operations to align strategy with execution—ensuring that change is not just designed, but adopted and sustained. My leadership style blends vision with empowerment, rooted in Servant Leadership and coaching principles. As an eNFp (The Charismatic Visionary), I thrive on inspiring teams, driving clarity through complexity, and delivering growth through people.
Building up a new team, sales structure, strategy and process for the German Business Unit of RTL AdConnect, the RTL Group international sales division. Sucessfully recruting, bulding, training and coaching the team, which has managed to exceed sales targets y o y. From Jan 2021, increasing the scope of work to include Netherlands and Nordics, with a team based in the Netherlands. Since then, successfully driving further growth and footprint with clients across Germany, Austria, CEE, Netherlands, Nordics and Israel.
RTL AdConnect, GuJ International Media Sales and Smartclip are joining forces internationally under the new name of RTL AdAlliance. We are now unified under the new name - more news and details to follow in 2023!
Head of International, strategic comms planning, international account direction and client service, new business and business development. Location: Düsseldorf.
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