Frankfurt, Hesse, Germany
Entrepreneurial team player with a distinct analytical mindset and excellent communication skills in English, German and Polish. Outcome-oriented, dynamic, motivating, structured, proactive and focused. Strong strategic leader with more than 15 years of professional experience in E-Commerce, Retail, Business Development and Sales. Skilled in strategy development, evaluation and implementation of new business opportunities. Profound industry knowledge: omnichannel strategies, online marketing, turnarounds and growth strategies, international expansion and team development. Successes: Triple-digit revenue and profit growths within large organizations; Implementation of innovative and customer-oriented omnichannel strategies; Formation and sale of a leading digital platform.
Nextrend GmbH is part of Duravit AG
SharkNinja has a proud history as a pioneer in small household appliances, and continuously creates a broad array of products that consumers love. SharkNinja has transformed from its origins as an early-stage pioneer into a portfolio of trusted, global, billion-dollar brands driving rapid growth and innovation across the multiple categories in which we compete today. Responsibilities: ▪Strategic and operational management of the E-Commerce business for both Shark and Ninja brands in the DACH region. ▪Responsibility for the departments: Direct-to-Consumer, Marketplaces, CRM, Performance Marketing (PPC, Paid Social, Affiliate, SEO, Email), Webshop Management, Content Management, Social Media ▪ Assortment and volume planning control ▪ Sales/budget/revenue responsibility Results and successes: ▪Strong increase of direct-to-consumer sales ▪Triple-digit growth of effectiveness in the sales/cost ratio ▪Team and process building ▪Winner of "Top Shop 2022+2023 Germany” – Category Small Domestic Appliances (award by Statista/Computer Bild)
KiK Textilien und Non-Food GmbH is a German textile discounter, which was founded in 1994 by Stefan Heinig together with the Tengelmann Group. With 2607 stores, the company is the largest textile discount chain in Germany and currently has over 4000 stores in Europe. In the German textile trade, KiK is one of the ten largest suppliers. KiK Textilien und Non-Food GmbH is a German textile discounter, which was founded in 1994 by Stefan Heinig together with the Tengelmann Group. With approx. 3000 stores, the company is the largest textile discount chain in Germany and currently has over 4000 stores in Europe. In the German textile trade, KiK is one of the ten largest suppliers. The company employs 31,000 people and generates a turnover of approx. 2.5 billion euros. Responsibilities: ▪Leading KiK E-Commerce as Interim Managing Director of the company’s digital unit (strategy, webshop management, content management, customer service, operations, business intelligence, ERP system, assortment strategy, logistics) ▪Coordination of all digital marketing & omnichannel activities in 12 countries ▪P&L responsibility ▪Direct reporting to CEO/CPO Results and successes: ▪Expansion of sales channels via digital marketplaces ▪Launch of an innovative, scalable and AI-ready webshop platform leading to a strong increase of conversion rate ▪Realized cost reductions through insourcing and AI-backed automatization processes ▪Implementation of customer-oriented international omnichannel measures connecting 4.000 stores to their appropriate digital platforms leading to an increase in footfall and sales in stationary sales channels ▪Winner of “Top Shop 2019 Germany” – Category Fashion (award by Statista/Computer Bild)
Founded the formerly world's biggest digital crowdfunding platform for professional sports clubs. Responsibilities: ▪Business model and strategy ▪E-Commerce, online marketing, recruiting and business development ▪Product management and operations Results and successes: ▪Launch of the platform in Germany, Italy and Poland ▪Gross merchandise value of € 2 million within 10 months ▪Reach of break-even within 12 months ▪Exit
Lech Poznan is one of the biggest football clubs in Poland. Responsibilities: ▪P&L, sales strategy and direct report to executive board and club owner ▪Retail (50 stores), E-Commerce, purchasing, business development, marketing, fulfillment, ticketing and sponsoring ▪Leading 200 employees (10 Direct Reports) Results and successes: ▪Turnaround of e-commerce and retail department within 9 months ▪Strong increase of sales via new and profitable business models ▪Digital transformation of retail, ticketing and sponsoring department ▪Implementation of state-of-the-art omnichannel measures over all touchpoints ▪Roll-out of a 360°-CRM-platform and implementation of an effective digital loyalty program ▪Winner of “Best business organization in professional football 2015” award (Ernst & Young)