Amsterdam, North Holland, Netherlands
Global Strategy Lead Amstel (Heineken Company), Dove Men + Care & Zwitsal (Unilever), Vodafone & Ziggo
Global Strategy Lead JDE - Jacobs ($1.7B). Global BCI-development for the iconic Jacobs brand. Leading brand strategy workshops, producing creative briefs and guiding campaign development in strong collaboration with lead CCO. Well experienced in stakeholder management within WPP, with agency partners and global to local alignment. - L’OR ($1B) and Senseo. Overseeing BCI development and global 360 campaign development incl. PR, Activation, Social and Shopper toolkits.
Responsible for Samsung VN's social media strategy, content creation, influencer management, community management, digital PR and activation teams.
• PR strategies & earned first concepts • Responsible for creative PR strategies in the Netherlands for brands e.g. W Hotel, Vodafone, Pepsi, HelloFresh, Rijksmuseum and Heinz. • Cannes PR Lion Bronze 2017 | European Excellence Award Grand Jury Prize.