Lutterworth, England, United Kingdom
Born French of long-lost Irish origins, now an adopted Brit, have spent almost two decades in media and integrated agencies, with a focus on communication strategy, innovation and creative-led roles, doing both regional and global work. Grateful to have worked with brands such as Apple, Airbnb, Converse, Samsung, Unilever and more. Current wins include Effie, Eurobest, Drum, M&M Global, Smarties EMEA, Content Marketing.
Lead Mindshare’s Invention capabilities, which encapsulate all things innovation and creativity - creative media, media futures, emerging tech, partnership, brand content, sponsorship, influencers. Drive global creative excellence for Mindshare, driving the agency to successes such as becoming Festival of Media Network of the Year in 2025. Global Head of Innovation, Creativity & Influencers - Team Unilever (Jan 22 - Dec 2024) Juror - MMG Global 2023 - Effies EMEA 2023 - Effies UK 2024 - Effies UK 2025 - Golden Drum 2025
Media Futures: Identify new technology and media solutions to solve Unilever global, local and DTC brands’ business challenges (Magnum, Wall’s, Lipton, Comfort, Signal, TRESemme, Dove, Shea Moisture, Schmidt’s, etc.). Strategy: Knorr, Diageo GBT, UNICEF Partnerships: work with joint business and strategic partners (i.e. Google, Snap) to future fit Unilever’s business across the media ecosystem
Lecture on brand strategy, communication strategy, and traditional media landscape for Masters 4 and 5 students. Juror for yearly inter-campus competition focused on pitching for an integrated brief (feedback on pitches, coaching, defining grades).
Leading comms planning for Apple (hardware and services) across EMEA, delivering research, insight, strategy and comms planning at global, regional and local levels.
Overseeing the Connections department and P&L, leading a team of 5 comms / media strategists and activators. Strategic and activation lead for Converse media (digital, influencer, content) across EMEA (10+ countries). Speaker at industry public and private events (eg. Social Media Week London, Virgin Way Workshop)