The Hague, South Holland, Netherlands
Global C level executive with demonstrated success in the sporting goods, fashion, and retail industry. I have developed a strong International Business acumen by leading and operating a myriad of successful brands from the raw start-up stage to fully-fledged, global outfits, with well over $1B in individual revenue. My unique experiences include creating and executing strategic plans focused on dynamic commercial growth, brand building, cutting edge product design, merchandising, sourcing and production, category expansion, digital marketing, dynamic ecommerce and the required teams and infrastructure to support their execution. As a people-focused leader I strongly believe in excellence-driven, results-focused execution, and from this, have amassed a broad knowledge in general management, strategic planning, sourcing, distribution and sustainability.
DFNS WAS BORN IN 2019 WITH THE VISION TO BECOME THE WORLD’S NO. 1 IN FOOTWEAR & APPAREL CARE. Driven by sustainable innovation and increased consumer demand for more ethical goods, DFNS is leading the way in product care, helping brands & retailers focus on the usage phase of product life, with unique, eco-friendly solutions that enable you to get more from your gear. Our solutions — air-powered, water-based, & circular — are designed to extend product life cycles, improve overall performance, and reduce environmental impact. With unmatched research and testing, we fine-tune our products to future-proof your footwear and apparel, so you can take on the elements, reach new heights, and push the limits like never before. That’s why we’re trusted by the ground breakers. The game-changers. The industry-leaders. the ONES SHAPING A BETTER FUTURE.
Interim Management | Strategic Advisory | Non-Executive Board Roles Sport & Lifestyle Industry Boutique consulting firm with deep expertise in driving growth and transformation in the sport and lifestyle sector through interim leadership, strategic initiatives, and board-level advisory. Key areas of expertise include: _ strategic development for new business ventures and market expansion _ supporting companies in defining and sharpening market focus _ structuring and negotiating refinancing and funding strategies _ facilitating access to private equity and investor relations _ business planning and go-to-market sales strategies _ developing/ managing brand licensing strategies to unlock new revenue streams Past clients include, among others: Nike, Converse, Oakley, Cole Haan, Deckers, Adidas, and VF Corporation. Focused on supporting brands and businesses to unlock growth, adapt to market trends, and scale with purpose.
Provided executive leadership overseeing the overall global business and strategic re-launch of this Iconic brand. In cooperation with the POU CHEN group (https://www.pouchen.com), the largest branded athletic and casual footwear manufacturer in the world ($8BN) and Symphony Holdings (www.symphonyholdings.com).
Shoeworks Holding BV is part of Hombergh/De Pundert Group (HHBV). Hombergh/De Pundert Group is a Netherlands based investment group whose expertise lies predominantly in the industrial sector.
https://investors.nike.com www.converse.com