Greece
Focus in sales planning, and commercial management with over 20 years of experience driving monumental growth throughout the electronics market. Demonstrated track record of innovating the sales and marketing strategies behind achievement of unparalleled market shares and dominant positions in both new and existing sectors. Proven ability to drive growth in customer-focused segments via market research and competitive analysis. Strong talent for guiding development of sales and marketing teams to ensure adoption of best practices throughout the organization, with particular expertise in leading multicultural and internationally distributed teams to ensure unified efforts. Specialties: Country Management • Marketing • Commercial • E Business • Sales Management • Market Positioning • Competitive Analysis • Organizational Development • Negotiation • Budgeting • Conceptual Selling • Process Improvements • Staff Training & Development • Market Growth
Head of Office Automation and Printing Operation for Ricoh and Gestetner Brands, initiating IT Business Solutions offering MPS and MDS for strategic organizations.
Transportation and Forwarding Company specializing in inland road transportation towards Northern Greece and in Athens metropolitan area. Increase numerical and weighted distribution. Establish operation to support Home Delivery needs in Athens Metropolitan area. • Expanded operation to Thessaloniki and Peloponese. • Increase forwarding services provided to already well established provinces. • Outsource delivery services focusing on end users purchasing online.
Envisioned and initiated set up of Startup Electronic Retailer quoting a differentiated value proposition for Greek E-market focusing on: Industry Friendly Organization, Logistics Superiority, unique Consumer Engagement in order to attract familiarity and friendliness and After Sales Support Services as a Total Solution package. • Constructed Unique Electronic Store concept. • Concluded contractual agreements with all major Electronic and Electrical Goods’ distributors (23 Companies distributing 58 brands) of the Greek market. Obtained premium e-retailer status in regards to sales rebates, trade conditions, payment and credit terms despite start up status. • Assembled launching stage marketing plan with advertising agencies. • Finalized processes with website developers, logistics partners, financial partners securing end user alternative payment methods, after sales partners covering product installation, demonstration and warranty.
Directed strategic sales and marketing development for the organization, with authority over annual sales and marketing planning, new business development, business planning, and organizational development. Evaluated market changes and competitor activities to guide adjustments to sales tactics. Monitored performance of business plans and operations. Ensured development of sales and marketing teams to achieve the skills and competencies necessary to meet business and customer needs. Established and nurtured customer relationships in major markets. Handled commercial contract negotiations. Drove achievement of budget goals while optimizing volume and profitability. Oversaw market research. Managed a team of 16 first-line managers. Achieved the #1 position in the CE market. Secured a solid position as a premium brand in the HA market. Strengthened an already top-ranking position in PC monitors. Increased market share in mobile phones by 200%. Gained a position as the technologically superior brand in AC sales after the integration of the AC sales organization. Transitioned to project-based solutions and optimization of Multi-V sales. Drove the B2B department to rank among the top 3 in the EU and the CAC department among the top 4, as part of an initiative to expand solution and service-oriented businesses. Generated strong improvements in management and optimization of various retail channels. Elevated unaided awareness by 72% through competitive marketing in digital media, in-store marketing via "Go to Market" modules, and service added value marketing. Provided training and education to customer sales teams via country-wide road show training and the launch of the CAC Academy. Guided career progression for KA managers, growing them into First Line managers within 3 years. Also transitioned the sales organization to a service provider focus emphasizing analytical KA skills, COI and sales forecasting. Met and surpassed internal satisfaction survey results.
Led strategies to solidify a top-ranking position in the Greek consumer electronics market. Achieved a solid foothold in the information systems market via integrated resource planning. Introduced a compound sales plan by building individualized sales plans per product group. Coordinated strategic planning for long-term sales policies and pricing activities. Supervised 22 personnel within the company including 5 first-line managers. Positioned LGE as #3 in the Greek electronics market, rising to achieve a current position as leader in all major product categories, including but not limited to: plasma TVs, LCD TVs, and DVDs. Coordinated optimization of company DSO and preemptively eliminated financial risk by cutting payment terms and conditions by 50%. Ensured a qualified sales force capable of meeting customer needs by defining organizational structure, processes, and systems. Orchestrated launch of the Thessaloniki branch office. Received global, enterprise-wide recognition for stellar contributions with the 2005 LGE Best People Award.
Spearhead commercial operations and sales strategies, with a focus on aligning local activities with corporate goals and strategies. Defined and executed sales plans, targeting optimal cost efficiency and budget achievement, adapting company planning to branch needs. Managed purchasing activities. Adopted control of the Radio Korassidis S.A. wholesale business, spanning brands such as Brandt, Amana, and Kenwood. Coordinated a cross-functional team of 12 personnel. • Improved synergistic performance and solidified the competitive position for the retail arm of the parent company. • Significantly raised in-house share with all major retailers, including Chains, Hypers, and BGIs. • Secured a premium position in CE through launch of the first market LCD TVs and LCD projectors, leveraging selective distribution tactics to drive success.