New York, New York, United States
Customer-Obsessed, Entrepreneur, Growth Strategist, and Roll-up-my-Sleeves Data Driven Leader. Arteen is a Growth Strategy Director at Accenture, helping drive customer led growth at top retailers worldwide. Before joining Accenture, Arteen led Growth and G2M Strategy at JoyRun (now Walmart) a community-powered last mile delivery company. Arteen led the Growth Organization, leading 15 Growth Leads and over 1000 market operators nationwide. He also served as the companies Growth Product Manager, Head of Market Operations, and Head of Digital Marketing.
Spearheading marketing for Rippling Finance
In my role at Accenture, I empowered industry leaders to navigate the evolving consumer landscape by developing and executing comprehensive growth strategies. I focused on fostering innovation and driving enterprise reinvention initiatives, particularly in AI, to help clients adapt to dynamic market trends and make these trends usable and effective. My efforts in orchestrating successful go-to-market strategies have helped my clients rapidly expand market reach, streamline execution, and ultimately drive growth.
Acquired By Walmart • Partnered with the Board of Directors, CTO, and CEO to developed various strategic initiatives and the national go-to-market strategy for JoyRun. Reported progress directly to CEO and Board of Directors at quarterly board meetings. • Collaborated with CEO on investor pitch decks that yielded over $20 million in funding. • Created and Implemented various viral loops and incentives in collaboration with CTO that led to a 300% increase in Customer Running Behavior, 300% increase in Referrals, and a 200% increase in Order Frequency. • Grew supply-side of the marketplace over 300%. • Iterated our digital marketing initiatives leading to a 7x increase in daily New User Growth through paid channels. • Partnered with Head of Sales to outline restaurant outreach targets and strategies in the various phases of our Launch. • Grew our total user base an additional 30% and brought in over 1 million transactions on the platform. • Andreesen Horowitz Top 100 Fastest-Growing Consumer-Facing Marketplaces
• Grew Order Volume over 10x and New User Growth by 415% YoY. • Scaled JoyRun G2M Strategy nationwide to 50 campuses and 10 military bases across 16 States. • Led Growth Organization of 1000+ individuals and 14 direct reports. • Designed and implemented global incentives and marketing initiatives to increase customer retention and acquisition to 2x industry standard. • Iterated Launch Playbook for new market segments including Military and Office markets. • Worked with our CTO to design and iterate in-app experience based on customer feedback.
• Created JoyRun Go-to-Market Strategy for first 8 campus launches which would later be used as our national growth playbook. • Recruited, trained, and managed 200 Marketing Leads and couriers. • Executed launch events, promotions, and user acquisition programs in coordination with key campus stakeholders and restaurant partners. • Acquired 35,000 New Users and generated over 50,000 Orders in first 8 markets