Birmingham, England, United Kingdom
With over 9 years in sales development and operations, I’m passionate about building and leading SDR teams that don’t just hit targets - they redefine what growth looks like. At Joblogic, I have the privilege of heading SDR Operations, where my focus is on creating scalable, data-driven strategies that fuel pipeline growth and accelerate business success in the competitive B2B SaaS landscape. I believe great sales starts with great people. That’s why I prioritize mentorship, continuous learning, and cultivating a culture where innovation and accountability thrive. From recruiting top talent to designing training programs and optimizing workflows, I’m hands-on in developing teams that perform at their best every day. Cross-functional collaboration is key - I partner closely with Marketing, Product, and Sales leadership to ensure our go-to-market approach is aligned, agile, and laser-focused on customer needs. Leveraging insights from analytics and market trends, I drive initiatives that maximize conversion rates, shorten sales cycles, and unlock new revenue streams. At the core, I’m driven by the challenge of turning complex data into actionable strategies, and empowering teams to exceed ambitious goals while fostering growth and professional development. If you’re interested in discussing sales operations best practices, B2B SaaS growth strategies, or building winning teams, let’s connect.
• Lead and scale high-performing SDR teams focused on driving qualified pipeline and exceeding revenue targets in a B2B SaaS environment. • Execute go-to-market strategies in collaboration with Sales, Marketing, and Product to accelerate customer acquisition and market penetration. • Own SDR hiring, onboarding, and performance frameworks - building a strong talent bench through structured training, coaching, and enablement. • Set clear KPIs and performance metrics, leveraging data and forecasting to drive accountability, improve conversion rates, and optimize team output. • Facilitate regular leadership syncs to align SDR initiatives with company growth goals, identify bottlenecks, and implement scalable solutions. • Champion a culture of continuous improvement, innovation, and professional development across the SDR function. • Act as the strategic bridge between frontline SDRs and senior leadership, delivering actionable insights and driving alignment on revenue strategy.
• Prospecting/self-sourcing and cold-calling firms, as well as re-engaging past prospects to generate awareness of AtoB products. • Responsible for full sales cycle which includes prospecting, generating opportunities, running demonstrations, and closing the account. • Forecasting, Pipeline Management and Funnel Health; • Responsible for keeping up to date with new Product features and updates. • Received the title of “Player of the Month” for the month of July. • Shortlisted for the Team Lead promotion.
• Over-achieved on the lead generation quota by introducing lead gen platforms. Led the business development department during weekend-specific shifts by working independently. • Awarded MVP of the month for bringing in new business and facilitating the replacement and execution of a robust CRM.
• Sustained a position in the top 10 AE making the most complicated sales by interacting with American clientele. • Outperformed the floor's close rate of 22% every month. Served 50+ prospects per shift and converted 25% into buyers.