Berlin, Berlin, Germany
I build the systems that make revenue teams move faster, not by doing the outreach myself, but by engineering the infrastructure that makes Every SDR and AE10x more effective. At Libertify, I built a complete outbound automation stack from zero: Clay enrichment pipelines, HubSpot workflow architecture, LLM-powered personalisation layers using Claude API, Gemini API, and HeyGen video personalisation workflows for top-tier accounts. What I actually built: → Waterfall enrichment pipelines (Apollo → Cognism → Hunter) that deliver pre-researched, pre-scored leads directly into SDR queues → HubSpot workflow architectures that auto-enroll prospects based on ICP scoring and auto-generate task queues for reps → Claude API personalisation layers inside Clay — generating custom first lines from company websites, at row level, at scale → n8n and Zapier cross-tool automations: Slack digests, reply routing, weekly performance reports — all fully automated → HeyGen video personalisation for high-value accounts, with Vidyard tracking feeding back into HubSpot contact properties
Built the entire outbound automation infrastructure at Libertify designing, shipping, and optimising the systems that Power the sales pipeline. Key builds: • End-to-end enrichment pipeline: Clay waterfall (Apollo → Cognism → Hunter), BuiltWith tech stack detection, ICP scoring formula, and Claude API personalisation — delivering pre-written, pre-scored leads to SDRs automatically • HubSpot CRM architecture: custom contact properties, workflow-based auto-enrollment by ICP score tier, territory-based SDR assignment, and pre-drafted task queue generation — reducing time-per-prospect from 45 minutes to under 2 minutes • LLM automation: Zapier + Gemini API pipeline for automated LinkedIn engagement; Claude API prompt layers inside Clay for personalised email openers at scale • HeyGen video personalisation workflow for top-20% accounts — auto-generated from templates via n8n, tracked via Vidyard, with view signals feeding back into HubSpot tasks • University outreach program: targeted 1,290+ institutions across 50+ countries — comment strategy that generated inbound leads including Social Media Manager at ESMT Berlin • Python data pipeline (bulk collection of 5,000+ university brochures, Fortune 500 annual reports via SEC EDGAR, contact enrichment) wired into HubSpot + Mixpanel campaign infrastructure Results: 44% email open rate · 6–7 qualified demo bookings/week · 60 days from zero to live pipeline
• Designed go-to-market strategy for government digital transformation initiatives in Madhya Pradesh • Led stakeholder engagement across 15+ departments to drive adoption of digital infrastructure programs
• Drove revenue growth by 4.5x against given target — highest on the floor; recognised as best sales figures by Byju's • Built outbound prospecting process for edtech product targeting working professionals across Bengaluru • Managed full sales cycle from cold outreach to close across B2C and B2B segments