Arpan Banerjee

AI-Driven PPC Specialist | Google Ads + SEM Strategist for Scalable Growth

Delhi, India

About

I didn't start with a fancy title. I started curious โ€” about ๐ฐ๐ก๐ฒ ๐ฌ๐จ๐ฆ๐ž ๐š๐๐ฌ ๐ฐ๐จ๐ซ๐ค ๐š๐ง๐ ๐ฆ๐จ๐ฌ๐ญ ๐๐จ๐ง'๐ญ. That curiosity turned into 11+ years of running Google Ads campaigns that actually move the needle for businesses globally and specially in India, Australia, the UK, and the USA. I'm Arpan โ€” an AI-assisted Google Ads & PPC Specialist helping businesses in India, Australia, the UK, and the USA build paid advertising that's actually measurable, scalable, and profitable. My approach starts with getting measurement right โ€” server-side tracking, offline conversion data, and attribution that reflects your real sales cycle, not just what Google wants to take credit for. Because if your data is broken, every optimisation decision after that is just expensive guesswork. From there, everything I build is intentional โ€” campaign structures designed for the way the algorithm works today, Shopping feeds optimised to win the right auctions, and YouTube + Demand Gen funnels that warm up audiences before they ever hit your search campaign. I layer in first-party remarketing and Customer Match audiences to keep your brand in front of high-intent prospects โ€” the people who've already shown interest but just haven't converted yet. The result? Clients who can finally see exactly where their money is going, and more importantly, what it's bringing back. Post Graduate in Digital Marketing from IIM Visakhapatnam. 11+ years in paid search. Actively taking on new projects. Let's build something that actually works โ€” drop me a message.

Experience

  • Google Ads Specialist at Freelance
    Oct 2018 - Present ยท 7 yrs 10 mos

  • PPC Executive at Wildnet Technologies
    Jul 2014 - Oct 2018 ยท 4 yrs 4 mos

    From a Fresher turning to a Digital Advertiser, the Wildnet Technologies has gave immense opportunity to learn, enhance the knowledge and nourish the advertising skills to serve the most critical, challenging and wonderful clients across the globe.