St Petersburg, St Petersburg City, Russia
I design and build guest experience systems in travel and hospitality. My work focuses on how the stay experience is structured — bringing together services and guidance into one clear, connected flow. I have a background in travel operations, where I managed end-to-end service delivery and designed the systems behind it: CRM, workflows, and client-facing tools. This combination of operations and systems thinking allows me to approach guest experience not as a set of services, but as a structured layer that simplifies decisions, reduces coordination, and improves consistency. Currently focused on applying this approach within hotel environments.
Building a product to structure guest experience during the stay. StayUp brings together services and in-stay guidance into one place — so guests can understand what’s available, choose, and act — without back-and-forth. Product & development • Defined product concept based on travel operations experience • Designing and building MVP (mobile-first, PWA) • Structuring guest flows: discovery → choice → action Validation & direction • Testing the concept through conversations with hotel operators • Exploring fit within real hotel workflows • Focus on reducing coordination and improving in-stay experience
Led and scaled a premium travel operations studio focused on experiential itineraries and high-touch service delivery. Travel Operations & Service Leadership • Managed end-to-end travel operations (pre-trip → in-trip → post-trip stages) • Led supplier and partner coordination (hotels, DMCs, guides, transport providers) • Conducted partner negotiations and contracting • Oversaw pricing structure and margin decisions • Coordinated multi-destination logistics and concierge elements • Ensured service quality control and client satisfaction • Built referral-driven client portfolio and long-term retention Systems & Process Optimization • Designed and implemented structured operational workflows • Built custom CRM (Airtable) to centralize bookings, suppliers and client data • Automated communication and internal processes (Make, Zapier, Google Apps Script) • Developed PWA Travel Guide (Glide) to support clients during trips • Reduced manual workload and improved operational transparency Impact • +140% year-over-year revenue growth (2024 vs 2023) • Increased operational efficiency without adding headcount • Strengthened premium experiential segment positioning Stack Airtable, Glide, Make, Zapier, Google Workspace, Google Apps Script, DocAutomator
Oversaw final examinations and competency assessment in Tourism & Hospitality programs. Ensured compliance with professional and WorldSkills standards.
Developed online training program for beginner travel agents. Designed curriculum, assignments and instructional content.
Taught tourism-related disciplines for students aged 16–20. Designed curriculum, learning plans and assessment materials. Prepared students for WorldSkills (Tourism).