Arne Beekmann

Partner Consulting & Brand Strategy at enable | Interim Head of Brand | Freelance Strategy Consultant

Lunenburg, Lower Saxony, Germany

About

We (are) enable. Your plug-and-play Digital Unit. We offer you a unique blend of consulting and hands on for your digital projects. What we do: Brand Strategy, Digital Strategy, Envisioning & Design Thinking, Expert Reviews, Workshops, Tender & Pitch Conduction, UX- & UI-Design, Interaction- & Motion-Design, Design-Guides, Design-Systems, Reusable Prototyping, Design Sprints, Product Ownership, Project- & Stakeholder Management, Build & Lead of Inhouse Teams What I do: In my role as a freelance strategy consultant and interim manager I help companies to form, innovate and communicate their brands. By developing a profound brand strategy based on data and the perspectives of various stakeholders. By enabling state-of-the-art brand design. By developing a brand purpose and narratives that help to align all communication measures. I am experienced in: brand positioning | brand architecture | sustainability strategies & communications | digital strategy | marketing communications | brand campaigns | workshop facilitation | leading projects & teams My clients value: strategic & analytic thinking | well-structured project leader | collaborative working style | ambitious & motivating team player | authentic & confident appearance | passion for brands & communication Brands & Agencies I worked with: LichtBlick SE | Advanced Bikes | comdirect | Jaguar Land Rover | Opel | Audi | ProSiebenSat 1 | Süddeutsche Zeitung | Volkswagen | Ikea | Sennheiser | diffferent | Scholz & Friends | Looping Group

Experience

  • Partner Consulting & Brand Strategy at enable
    Apr 2019 - Present · 7 yrs 3 mos

  • Freelance Strategy Consultant at Arne Beekmann Consulting
    Jun 2016 - Present · 10 yrs 1 mo

  • Head of Brand (Interim) at LichtBlick SE
    Sep 2022 - Feb 2023 · 6 mos

    Inspire people with the idea of a climate-neutral lifestyle and shaping the brand LichtBlick on its way from a green energy provider to a tech-enabled net zero company

  • Head of Brand (Interim) at Advanced Bikes
    Nov 2021 - Jan 2023 · 1 yr 3 mos

    Building the new brand Advanced and raising awareness for sustainability and circularity within the industry and in the minds of consumers

  • Fulltime dad at Parental leave
    Feb 2016 - Jul 2016 · 6 mos