Norway
Established the company. Built up Ocean Quality in Bergen, Merged sales from Grieg Seafood and Bremnes Seashore into Ocean Quality, Changed IT systems, Changed logistic system, Changed Sales system, Changed credit policy+++. Built up the company in 18 months to be one of the most profitable and biggest exporters in Norway. Established Ocean Quality UK. Established Ocean Quality North America. Established Ocean Quality US, Established Ocean Quality China. All succesful companies.
Built up Team Wholesale Europe from 5 to 23 persons in 18 months, to become the biggest team in Hallvard Leroy in terms of employees. Built up Leroy to become biggest exporter into several markets. Built up team to take care of all purchase and distribution to retail in Norway, holding exclusive fresh fish supply to ICA, Norgesgruppen and some regions of COOP. As a result sales volumes and quality in retail in Norway increased significantly. Hallvard Leroy went from supplying below 10% to retail business to over 60%.Markets/cutomers managed by team Wholesales Europe was performing well in terms of profit. Employee satisfaction was high.
Improved profitability in white fish trade. Improved market share in Benelux countries. Became one of the biggest earners for Hallvard Leroy within 2 years from start, on customers not prior existing in Hallvard Leroy. Responible for changing purchase and sales from paper to IT systems in white fish trade.Responsible for purchase of fresh white fish, changing customer base on white fish dramatically to become more profitable.