Greater Toronto Area, Canada
100x product guy working with 100x engineers and LLMs to make youtubing fun
- Owning Growth vision and roadmap across the signup-to-purchase funnel (marketing site, onboarding, payments, retention) and leading a squad of 6 engineers and 2 designers. - Defining Growth OKRs & quarterly priorities with the exec team; led 100+ A/B tests across Growth and Activation teams with 56% stat-sig win rate, driving ARR from $20M to $27M in 12 months. - Built AI thumbnail and title scoring from 0 to 1 in 2023 using early-access GPT-4 before vision models went mainstream. Wrote all prompts, ran evals, shipped to millions. 60% DAU adoption, highest upsell-to-purchase rate, 32% W4 retention. - Conceived & launched AutoThumbnail through the diffusion-model inflection (SDXL with tuned checkpoints/LoRAs, then Ideogram, then Gemini “Nano Banana”); owned evals and iteration to raise thumbnail download rate from ~30% to 80%+ over 12 months, driving +63% purchases. - Led the 0-to-1 launch of AutoReplies (early GPT-3.5 feature) across YouTube watch and Studio comments via the vidIQ browser extension, driving 35% MRR growth on those surfaces. - Reversed negative growth trends within 3 months (-3% to +2.5% MoM) by executing pricing restructure and plan simplification; lowered monthly churn from $350K to $220K and extended retention from 4 to 10 months. - Built intelligent retention flow with targeted discounts and downgrade offers in 2 months; reduced churn by 12.5% vs control (stat-sig) and rolled out globally. - Proposed and drove localized pricing across 10 emerging markets (including India and Brazil); achieved 10x conversion lift (0.12% to 1.2%) within 1 month.
- Led several A/B tests on the purchase funnels that directly contributed to the generation of over $2M in estimated ARR, highlighting effective use and optimization of novel technologies. - Leveraged prompt engineering techniques to refine a GPT-based chatBot, resulting in a noteworthy reduction of negative ratings by over 50%. - Drove end-to-end launch of key features, increasing MRR from the respective surface area by 27%. - Entrusted with leading the Q3’23 roadmap for the Growth Squad, directing a cross-functional team of 6 engineers and 1 designer. The product priorities outlined in the roadmap are projected to generate a recurring increase in MRR by $40K.
- Lead a key feature expansion for a new mobile app in collaboration with the product design, engineering & data science team - Led the monetization project for the new mobile app by researching competitors, analyzing pricing strategies, and creating consolidated pricing proposals which could increase ARR by 250k - Conducted 15 user tests with 200+ users across pricing, onboarding, and core feature flows, ensuring user-centric design and implementation. - Collaborated with the Growth Team on localized product pricing, resulting in a 900% increase in conversion rates in India and 10 other tier 3 countries, and a ~120% increase in MRR, marking the organization’s highest ever MRR from India. - Crafted 5 feature proposals, from ideation to technical specifications, to support the long-term success of YouTube creators on the platform
- Led the product development from '0 to 1', transforming my initial vision into actionable specifications and steering collaboration with engineering & design teams for the successful launch of the platform's first version. - Built a custom ML-based college recommendation engine supporting 5k+ colleges and engineered 75+ front-end screens, enhancing the user experience. - Initiated user feedback drives and iterative design modifications post-launch, driving a significant user retention boost by over 34% and a monthly doubling of the user base. - Orchestrated product marketing campaigns that generated 4k+ leads and $50k in revenue.
- Designed & Setup 100 SKU e-commerce store to sell assembled Gaming PC and components. - Achieved cost optimization and savings of $10k with automated sourcing of parts and order delivery via API enabled system. - Delivered ~900 orders @ avg order size of $300 - Sales and marketing using social media platforms - Generated total revenue of ~ $200k sales revenue in 1.5 years
- Wrote python scripts for managing price pool management software that led to saving of 40 manhours for team in a month - Frontend development using HTML/CSS - Developed 3 starter games development using JavaScript
- Integrated Amazon, FlipKart, Ebay, Snapdeal REST APIs to create a prize comparison engine for all available products online.