Oslo, Oslo, Norway
Accomplished professional with 15+ years of international experience in consultancy, business development, and BtoB marketing. Proven expertise in diverse industries across Thailand, Malaysia, Algeria, France, and Norway. Proven track record as a consultant and manager in both consultancy firms and public institutions. Successfully served as a Marketing Director for a prominent public institution and later contributed to the growth of an Agtech scaleup. PP by Øyvind Ganesh
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Develop and execute marketing strategies, including branding, lead generation, and positioning. • 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Successfully drive lead generation and boost brand visibility. • 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁: Strengthen sales through value-driven positioning and effective sales tools. • 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 & 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Stay agile in response to market trends, ensuring competitiveness. Under my leadership, the marketing function has actively contributed to doubling Farmforce's Monthly Recurring Revenue (MRR) over the past 2 years.
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Directed marketing strategy reorganization and brand management for key entities, enhancing market presence. • 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Led new product development, optimizing offerings and communication. • 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Utilized customer and market data for informed marketing strategies. • 𝗠𝘂𝗹𝘁𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Executed a cross-channel leads and demand generation strategy, aligning with audience preferences. • 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: Established KPIs and transformed the marketing function into a profit center. • 𝗜𝗻𝘁𝗲𝗿𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Aligned processes with key business units, fostering operational efficiency. • 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Led Salesforce and Pardot implementation, streamlining operations. • 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Managed a team of 18 professionals, achieving consistent ROI on a 700 kEUR budget.
𝘐𝘯 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯 𝘵𝘰 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 • 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗔𝘂𝗱𝗶𝘁 𝗮𝗻𝗱 𝗥𝗶𝘀𝗸 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁: Conducted comprehensive audits of all operational processes and executed thorough risk assessments to identify potential areas for improvement and compliance. • 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗼𝘀𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Drove initiatives to optimize costs, streamline processes, and enhance productivity across all functional areas, resulting in increased efficiency and cost savings. • 𝗧𝗲𝗮𝗺 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻: Effectively led and coordinated a cross-functional team of 40 managers, both domestically and internationally, ensuring alignment with strategic objectives and the successful execution of projects. • 𝗗𝗶𝗿𝗲𝗰𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Held a direct reporting relationship to the CEO of Business France, providing critical insights and recommendations for improving overall company performance and operations.
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴: Provided expert guidance to businesses and public institutions on international market entry and expansion strategies. Delivered in-depth market analysis and recommendations to facilitate global growth. • 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Developed and maintained strong relationships with a diverse clientele, including corporations and government bodies. Collaborated closely with clients to understand their specific needs and goals. • 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝗻𝘁𝗿𝘆 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Designed and executed tailored market entry plans, covering market research, partner identification, regulatory compliance, and risk mitigation. • 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led cross-functional teams to ensure successful project implementation. Oversaw key milestones, budgets, and timelines. • 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗦𝗵𝗮𝗿𝗶𝗻𝗴: Facilitated knowledge sharing and best practices across international projects. Developed and maintained internal knowledge resources to enhance team performance. • 𝗥𝗲𝘀𝘂𝗹𝘁-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Delivered solutions that drove significant revenue and international expansion for clients.
𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭: Successfully led the implementation of the first Algerian knowledge management project, overseeing a budget of 250 kEUR. 𝐋𝐞𝐠𝐚𝐥 𝐄𝐧𝐭𝐢𝐭𝐲 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭: Established the Algerian legal entity responsible for hosting the new project, ensuring legal and regulatory compliance. 𝐓𝐨𝐨𝐥 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Held full responsibility for the development of the project, including defining the business model, functionalities, and managing the design and layout. 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Recruited and mentored a project team consisting of four analysts, fostering their growth and ensuring effective collaboration.