Arnaud Frade

Executive Leader & Author | Board-level Advisor on AI-era Strategy & Rapid Business Transformation | Consulting & General P&L Management | APAC / EMEA

Singapore

About

I'm a four-time intrapreneur, building from scratch or rebuilding large operating units for professional services firms. In this capacity I have worked for American Express, WPP, Omnicom and Ipsos, and was most recently President for Nielsen in Asia. I'm also a retail and commerce subject matter expert, having worked in this capacity for Accenture and Kantar. I'm now focused on helping companies navigate rapid business transformation in the AI-era and I am the author of “The Sentient Startup, AI as Your Co-Founder”, published by Penguin Random House (April 2026). I've lived in Singapore for the past 20 years and have built a reputation as a sought-after public speaker.

Experience

  • Enterprise GTM at PureSpectrum
    Jan 2026 - Present · 6 mos

    In an era of AI-powered analytics, ensuring that analytical models, training sets and insights-generating solutions ingest quality and robust data is crucial for Enterprise-grade applications - this is at the heart of what PureSpectrum's respondent-level quality enables for MNCs, Agencies and MR operators. Get in touch for more details.

  • Venture Partner at Cloudberry Ventures
    Sep 2025 - Present · 10 mos

    Cloudberry Ventures, founded and backed by Google alumni, invests from Seed to Series B across Europe, North America, Asia, and Australia. The firm backs DeepTech teams with defensible moats: data-driven software and patented hardware that serve as building blocks of societal and economic infrastructure, in areas including tokenisation and quantum computing. Cloudberry Ventures follows the strongest signals, tackling the biggest and most durable problems, partnering with lean, high-velocity teams in mission-critical, regulated markets. - Source and evaluate Seed–Series B opportunities across DeepTech (software/data + hardware) in regulated, mission-critical domains. - Lead commercial and GTM diligence: ICP definition, enterprise buying journey, pricing, sales cycle risk, and key account strategy. - Advise founders on enterprise GTM, strategic partnerships, and large-deal negotiation to accelerate pipeline conversion. - Support portfolio with board-level operating cadence: metrics, prioritization, and execution against quarterly growth targets.

  • Member (MSID) at Singapore Institute of Directors
    Aug 2025 - Present · 11 mos

    The Singapore Institute of Directors (SID) is Singapore’s national association for company directors. Established in 1998, our mission is to transform boards and empower board directors to be champions of good governance.

  • Co-Founder at Mesh Advisory
    Feb 2021 - Present · 5 yrs 5 mos

    Co-founded a consulting/advisory firm supporting boards and executive teams on Enterprise GTM, strategic accounts, and commercial transformation across APAC/EMEA. Designed and implemented key account programs: segmentation, account planning, governance cadence, enablement, and KPI dashboards. Delivered large-deal negotiation coaching (1:1 and team), improving deal strategy, stakeholder alignment, and win probability in complex enterprise sales. Led scenario-based strategic planning engagements (BANI), translating uncertainty into executable roadmaps and operating rhythms.

  • Advisor to Airbus' Executive Committee - Star Program at Airbus
    Feb 2020 - Present · 6 yrs 5 mos

    Member of a select group of senior executives advising, pro-bono, Airbus' Executive Committee, as part of their STAR Program, a global network of industry thought leaders who engage with Airbus' leadership via workshops, across the world, leveraging cross-industry expertise to come up with insights and define possible solutions for future strategic challenges facing the Airbus Group of companies. Topics of expertise include commercial excellence, rapid business transformation and global account management.