Singapore
I’m a C-suite transformation leader who helps accelerate growth in complex, fast-changing markets, by strengthening Enterprise GTM, strategic account sales, and high-stakes negotiation. Over 19 years in APAC (with extensive EMEA and LATAM exposure), I’ve built and scaled businesses and led commercial turnarounds across WPP, Omnicom, Ipsos, Accenture and Nielsen, covering $100 million multi-country P&L leadership, key accounts, and go-to-market strategy. Highlights include launching/leading major regional growth platforms and driving end-to-end commercial transformation across Asia. I’m also the author of The Sentient Startup (Penguin Random House, April 2026), exploring AI as a co-founder in new venture creation, and I speak on commercial excellence, negotiation, future consumer trends, and transformation. Core strengths: Consulting & general management • CEO advisory • AI-era strategy • Commercial transformation • Go-to-market leadership • Large-deal negotiation • Board-level communication Currently open to: C-Suite / President roles, Non-Executive Directorships, and board-level advisory engagements in growth markets. Let’s connect if you are navigating complex transformation, building a growth plan for APAC/EMEA or facing complex enterprise deals and need experienced, decisive leadership.
In an era of AI-powered analytics, ensuring that analytical models, training sets and insights-generating solutions ingest quality and robust data is crucial for Enterprise-grade applications - this is at the heart of what PureSpectrum's respondent-level quality enables for MNCs, Agencies and MR operators. Get in touch for more details.
Cloudberry Ventures, founded and backed by Google alumni, invests from Seed to Series B across Europe, North America, Asia, and Australia. The firm backs DeepTech teams with defensible moats: data-driven software and patented hardware that serve as building blocks of societal and economic infrastructure, in areas including tokenisation and quantum computing. Cloudberry Ventures follows the strongest signals, tackling the biggest and most durable problems, partnering with lean, high-velocity teams in mission-critical, regulated markets. - Source and evaluate Seed–Series B opportunities across DeepTech (software/data + hardware) in regulated, mission-critical domains. - Lead commercial and GTM diligence: ICP definition, enterprise buying journey, pricing, sales cycle risk, and key account strategy. - Advise founders on enterprise GTM, strategic partnerships, and large-deal negotiation to accelerate pipeline conversion. - Support portfolio with board-level operating cadence: metrics, prioritization, and execution against quarterly growth targets.
The Singapore Institute of Directors (SID) is Singapore’s national association for company directors. Established in 1998, our mission is to transform boards and empower board directors to be champions of good governance.
Co-founded a consulting/advisory firm supporting boards and executive teams on Enterprise GTM, strategic accounts, and commercial transformation across APAC/EMEA. Designed and implemented key account programs: segmentation, account planning, governance cadence, enablement, and KPI dashboards. Delivered large-deal negotiation coaching (1:1 and team), improving deal strategy, stakeholder alignment, and win probability in complex enterprise sales. Led scenario-based strategic planning engagements (BANI), translating uncertainty into executable roadmaps and operating rhythms.
Member of a select group of senior executives advising, pro-bono, Airbus' Executive Committee, as part of their STAR Program, a global network of industry thought leaders who engage with Airbus' leadership via workshops, across the world, leveraging cross-industry expertise to come up with insights and define possible solutions for future strategic challenges facing the Airbus Group of companies. Topics of expertise include commercial excellence, rapid business transformation and global account management.