Dubai, United Arab Emirates
EXECUTIVE PROFILE I help developers, investors, and operators create hospitality-led destinations and F&B platforms that enhance asset value, commercial performance, and long-term differentiation across mixed-use and lifestyle developments. With 30+ years of international experience, I lead hospitality and F&B strategies spanning feasibility, master planning, concept development, financial modeling, and operational delivery across GCC and international markets. My work bridges hospitality, real estate, and integrated operational platforms, combining strategic development expertise with strong commercial and execution capabilities. I collaborate with developers, asset managers, designers, consultants, and operators to create destinations that perform commercially, operate efficiently, and deliver long-term market relevance. CORE LEADERSHIP CAPABILITIES • Hospitality & F&B Development Strategy • Destination Placemaking & Lifestyle Positioning • Concept Development & Brand Strategy • Feasibility Studies & Business Planning • Financial Modeling & Commercial Optimization • Master Planning & Asset Integration • Pre-Opening & Operational Readiness • Stakeholder, Consultant & Operator Management • Integrated Hospitality & Operational Platforms • Cross-Functional Leadership & Execution TECHNICAL & INDUSTRY EXPERTISE • Mixed-Use, Lifestyle & Hospitality Developments • Destination F&B Concepts & Commercialization • Food Halls, Premium Dining & HORECA Operations • CAPEX / OPEX Planning & Market Analysis • Supply Chain & Operational Integration • Food Production & Manufacturing Platforms • Compliance, Food Safety & Regulatory Standards • Middle East Hospitality & F&B Markets
International food and beverage executive with over 30 years of industry experience, including more than a decade in C-suite leadership roles. Recognized for building high-end culinary, luxury hospitality, and food manufacturing businesses from greenfield concept through international success. Extensive experience with full P&L ownership across hospitality, foodservice, and industrial food production, combining luxury culinary expertise with strong operational and commercial discipline. Co-Founder of Scarton LLC, advising hospitality groups, foodservice operators, manufacturers, and investors on business creation, transformation, and growth. Areas of focus include strategy, creative vision, P&L performance, operational excellence, food safety and regulatory compliance, and premium product development, from initial concept to sustainable global expansion.
Led the design and scaled a premium halal food manufacturing and hospitality-focused platform serving hotels, restaurants, airlines, and foodservice operators. * Managed the built of the business from greenfield concept with end-to-end P&L accountability. * Launched multiple premium food and hospitality brands aligned with market demand and positioning * Partnered with hotel groups and operators to design scalable, commercially viable F&B concepts * Led site selection input, facility design, and large-scale operational planning * Built and led cross-functional teams across operations, finance, quality, logistics, and commercial * Expanded distribution across GCC and select international markets * Oversaw food safety, regulatory compliance, and operational readiness Core Expertise: Hospitality & F&B development, concept creation, P&L leadership, financial modeling, operational excellence, CAPEX/OPEX, brand positioning, Middle East markets
Culinary Managing a Brigade of 128 Chefs Key Achievement: revenue growth, Streamline Culinary Operation, Leading regional Asia Pacific Culinary team supporting global Corporate chef. Created and implimented flagship event: "the Super brunch: Initiated and executed Charity event " a reason to smile" raising funds for Operation Smile. Various colaboration: Includes guest chef promotions, gala dinners, and global summit events with Michelin-starred chefs such as Michel Roux, Pascal Barbot, Bruno Menard, Andrea Berton, Hugues Pouget, Michel Portos.
Led 10 months of pre-opening management for the concept design by Superpotato across all food and beverage outlets at Jumeirah Hang Tang Xin Tian Ti, overseeing culinary strategy, F&B operations, OS&E, FF&E, budgeting, and ROI planning.