Potomac, Maryland, United States
As an Executive Creative Producer with 10+ years of experience, I partner with luxury hospitality, real estate, and lifestyle brands to turn bold ideas into cinematic, story-driven experiences. From initial concept and scripting to aerial cinematography, photography and color grading, I oversee every phase of production—streamlining workflows, optimizing budgets, and ensuring each piece of content aligns with strategic business goals. My dual background in creative leadership and business operations means I don’t just deliver striking visuals; I engineer processes that maximize ROI, drive audience engagement, and build lasting client partnerships. I thrive on transforming brand vision into immersive stories that live beyond the screen—because the most powerful campaigns don’t just showcase a product, they invite viewers to become part of the journey...
Led a boutique creative studio producing cinematic video, photography, and high-impact social media content for top-tier hospitality brands, real estate agents, and interior designers across the U.S. Pre-Production: Collaborated with clients to craft tailored visual stories that aligned with their brand identity and target audience. Spearheaded creative planning by managing scripting, location scouting, scheduling, and detailed client briefings. Streamlined planning processes and internal communications to boost efficiency and minimize delays. Production: Directed luxury real estate shoots, overseeing every phase from detailed property walkthroughs to aerial drone cinematography and narrative-driven segments. Ensured exceptional cinematic quality by supervising lighting, staging, and talent coordination while managing teams of videographers and photographers under tight deadlines. Post-Production: Led end-to-end editing—from color grading, sound design, and motion graphics to seamless brand integration—to deliver polished, market-ready content. Implemented a robust feedback and revision system that shortened turnaround times and maintained consistent quality and brand messaging. Key Achievements: Revamped outdated production frameworks by integrating modern software solutions and lean workflows, significantly reducing costs and boosting team efficiency. Streamlined every production phase to ensure clearer creative execution and enhanced client collaboration. Forged strategic, long-term partnerships with leading hospitality and real estate brands, including national collaborations. Consistently delivered premium, story-driven content that elevated brand identity and drove market impact.
Concept creation and operational leadership for French wine bars in NYC with franchising potential, emphasizing luxury, accessibility, and profitability. Concept & Business Strategy • Developed high-end, approachable wine bar concepts that attracted investors and fueled rapid expansion. • Achieved break-even in under 3 months and ROI in less than 6 months through lean, guest-centric operations. • Became one of the fastest-growing "franchisable" wine bar models in the U.S., setting a new standard amid independent venues. • Partnered with national brands like La Nuit en Rosé to launch on- and off-premise activations. Food, Wine & Guest Experience • Curated premium food and beverage programs that democratized French wines through direct ties with elite producers. • Designed and hosted upscale in-venue and private wine-and-dine experiences, blending hospitality with storytelling and education. • Earned critical accolades such as Best Cheese Plate in New York and Most Promising Wine List by the Glass. Operations & Compliance • Managed vendor relationships and direct sourcing to ensure quality while controlling costs. • Ensured strict regulatory compliance with FSIS standards and NYC health requirements. • Streamlined kitchen workflows to reduce food costs and enhance presentation. Team Leadership & Staff Development • Recruited, trained, and led high-performing staff in a competitive market, with a focus on retention and consistency. • Implemented effective communication platforms and scheduling tools to optimize coordination. Digital & Brand Strategy • Drove digital transformation across POS, CRM, and internal communication systems. • Directed end-to-end social media and content strategy, delivering targeted campaigns that boosted brand loyalty and foot traffic.
Led the successful expansion of a boutique wine portfolio into a new market by driving business development, logistics, digital transformation, and strategic leadership. Market Development & Sales Strategy Logistics & Operational Oversight Digital Transformation & Communication Brand Visibility & Promotion Leadership & Performance