Hong Kong SAR
Seasoned leader, communicator, technical marketing, and business developper, with a proven track record in Asia, China and Semiconductors.
Role expanded from the previous position. Regional Head of Marketing & Applications for Microcontroller, Memory, Secure Microcontroller (MMS) Group, in China/Taiwan/ASEAN/ANZ/India. Definition and deployment of strategies to gain and maintain leadership position, to sustain growth and market share gaining YoY over the past 8 years, on a direct business responsibility now in the range of half a billion USD. Set-up and Management of a team of >100 marketing and technical experts across 20 locations in Asia to serve a very large and diverse customer base. Effective creation and/or management of complex and worldwide business models, as well as applications and product ecosystems, across most application segments of the semiconductor market. Set-up of comprehensive web, mobile and social media ecosystem tailored for china to communicate with, and support >10,000 customers. Decision maker on matters related to 2 current electronics and global mega-trends: mobile payment and Internet of Things.