Plan-les-Ouates, Geneva, Switzerland
Has held multiple positions within ST’s Asia Pacific organization and locations (Hong-Kong, Shanghai, Singapore) covering Marketing, Application, Sales and Strategy responsibilities for a large scope of semiconductor product families (up to 20 P&L) addressing all major Electronics market segments such as Industrial, Automotive, Consumer, Computer and Telecom. Has contributed to establish highly competent and dynamic teams of engineers and managers across Asia, and a set of successful strategies to answer the booming needs of domestic and international customers for semiconductor products. This has resulted in the three-fold growth of business in major Asia leaders (Annual revenue ~US$800M), including the development of new emerging products and innovative applications. As well as facing and coping with regulations enacted from trade wars and impacting specific accounts. Is currently based in Company HQ in Geneva addressing the harmonization and transformation of the Sales & Marketing Business operations through a Global Go-To-Market Governance & Strategy. - Applications : * Consumer Electronics, Computer, Wireless Telecom : Smart Phone, Tablets, Wearables, Laptops, User Experience (UX), Augmented/Virtual/Mixed Reality (AR/VR/MR), Laser Beam Scanning (LBS), 3D sensing (Laser Auto-Focus, Time-of-Flight ToF), Pico-Projectors, 5G * Industrial and Automotive : Power Supplies, Lighting, Appliances, Motor control, Smart Grid, Smart Meters, Wireless Sensor Network (WSN), Internet of Things (IoT), Advanced Metering Infrastructure (AMI), Machine-to-machine (M2M), Industry 4.0, Smart Home, HEV/EV, Infotainment, Telematics. - IC (Integrated Circuit) Products : * Sensors & Actuators : MEMS (Micro Electro-Mechanical Systems), Motion (Accelerometer, Gyroscope, Magnetometer), Capacitive Multi-Touch, Pressure, Microphone. * Digital : Micro-controllers (32bit, Arm-core, PowerPC) * Analog : Voltage Regulators, Standard Linear, Application Specific (LPRF, RF Mesh, Power Line Communication, AC/DC - DC/DC - DC/AC Power Management). * Power Discrete : Transistors (Mosfet, IGBT, Bipolar, IPM, SiC), Diodes, Thyristors/Triacs, High/Low side Drivers, Protection, EMI and RF Filters.
Business Operations - Go-To-Market Governance & Strategy
- Manage and Develop a team of Sales, Marketing, Application, Customer Service Managers and Engineers across Asia-Pacific and Worldwide. - Drive new product and system design-in and win at key regional market leaders (Telecom, Consumer Electronics, Computer, Industrial, Automotive) for MCUs, Analog IC, Power Discrete, Power Management ICs, MEMS and Sensors ICs. - Build and implement budgets, Sales and Marketing plans, product positioning strategies, new product development requests and roadmaps. - Organize seminars, roadshows, technology days, marketing advertisement campaigns and Take part as keynote speaker in industry events