Armin Weger

CEO@ at HUMANIC & SHOE4YOU |

Germany

About

I lead HUMANIC and SHOE4YOU with a clear focus: building strong, relevant brands in a rapidly evolving market — powered by people. With more than a decade of board-level and C-suite experience, I have learned that sustainable success is not just driven by strategy, but by the teams behind it. People make the difference — in how companies innovate, adapt, and grow. My approach combines strategic clarity with consistent execution. I focus on the seamless integration of retail and e-commerce, unlocking growth across fashion, sport, and lifestyle, while building high-performing, entrepreneurial teams. I strongly believe that organizations succeed when they stay close to their customers, empower their people, and embrace change with confidence. Leadership, to me, means creating an environment where people can perform at their best — because that is what ultimately drives long-term value. My goal is to shape businesses that are relevant today and even stronger tomorrow.

Experience

  • CEO at HUMANIC & SHOE4YOU (Brands of Leder & Schuh AG)
    Jul 2025 - Present · 1 yr 1 mo

  • Aufsichtsratsmitglied at Bründl Sports
    Oct 2023 - Present · 2 yrs 10 mos

  • engelhorn (Full-time · 9 yrs 7 mos)
    • Chief Operating Officer (COO)
      Jan 2024 - Jun 2025 · 1 yr 6 mos

    • Chief Commercial Officer (CCO)|Geschäftsführer
      Jan 2019 - Jan 2024 · 5 yrs 1 mo

      Verantwortlich für das Marktausgerichtete Geschäft für Mode & Sport Einkauf|Verkauf|E Commerce |Marketing|Luxury|Own Brands

    • Geschäftsführer
      Dec 2015 - Feb 2019 · 3 yrs 3 mos

      - Verantwortung , Führung und Strategische Weiterentwicklung der Engelhorn sports GmbH & engelhorn e-com

  • dodenhof (8 yrs 4 mos)
    • ppa. Geschäftsleitung
      Apr 2009 - Dec 2015 · 6 yrs 9 mos

      Verantwortung, Führung und strategische Weiterentwicklung der Bereiche Sport, Mode, Kinderbekleidung, Schuhe, Spielwaren und KHW bei dodenhof Posthausen KG Planungs-, Steuerungs-, Kontroll- und Koordinationsaufgaben der Unternehmensaktivitäten Entwicklung/Aufbau/Umsetzung einer Multi-Channel-Strategie inkl. Change-Management-Prozess

    • Einkaufs- und Verkaufsleitung
      Sep 2007 - Mar 2009 · 1 yr 7 mos

      Mode & Sport

  • Geschäftsleitung Vertrieb at Intersport Eybl
    Sep 1998 - Aug 2007 · 9 yrs